BNP Paribas reinforces its commitment to tennis on all levels in Bulgaria
02.09.2011 | Careers, Tennis
An international tournament “Reduta Cup by BNP Paribas” 12&Under sets off a series of national, international and social tennis events highlighting the partnership with Bulgarian Tennis Federation.
BNP Paribas, the world's leading tennis sponsor, continues to consolidate its strategic alliance with the Tennis Federation in Bulgaria. For a forth consecutive year, BNP Paribas is a main sponsor of the Bulgarian Tennis Federation and forms part of the Group's overall sponsorship strategy. In 2011, the “tennis bank” has pledged to support tennis in Bulgaria in a number of ways: professionally, socially and through education.
A series of national, international and social tennis events, highlighting the partnership with Bulgarian Tennis Federation, starts with the international tournament “Reduta Cup by BNP Paribas” 12&Under. Players from 25 countries participate in the international juniors' event. The competition is included in the official calendars of the Bulgarian Tennis Federation and Tennis Europe and is valid for the European rankings. The best players 12&Under will be determined on September 4th on the courts in Sofia.
This competition is one of the three tournaments for which BNP Paribas serves as a title sponsor this year. The other two are:
- an international women's tournament in Plovdiv included in the official calendar of the Bulgarian Tennis Federation and the International Tennis Federation and named “Pulpia Cup by BNP Paribas”, valid for the world women's rankings and scheduled for 24 September – 2 October 2011, which will take place in Plovdiv.
- the most prestigious “National Championships for Men and Women by BNP Paribas”, included in the official calendar of the Bulgarian Tennis Federation, valid for the national rankings and scheduled for 9 October - 16 October 2011, which will take place in Sofia.
Through its long-term support of the Bulgarian Tennis Federation, BNP Paribas is actively involved in the promotion of tennis and in encouraging people from all backgrounds to take part in the sport.
The focus is on the continuous support of disadvantaged children through the program “Tennis for Everybody”, which offers underprivileged and disabled children tennis trainings. By assisting charitable organisations and social projects related to tennis, the Group strengthens its commitment to social awareness which forms an integral part of its banking activities.
Since 1973 the Group supports many of the world's major tennis competitions, including Roland Garros, Davis Cup by BNP Paribas, Fed Cup by BNP Paribas, 5 ATP Masters 1000 (Shanghai, Paris, Indian Wells, Rome and Monte Carlo) and the NEC Wheelchair Tennis Tour. The brand thus benefits from an outstanding media showcase and is also able to offer its clients and prospective clients throughout the world the chance to watch a variety of outstanding sporting events.
BNP Paribas and Tennis
Long-standing partner to the sport of tennis since 1973, BNP Paribas is actively involved in the game at both local and international level, and in club, schools and social tennis as well as professional events. BNP Paribas has gradually become the number one sponsor in world tennis: official sponsor of Roland Garros since 1973 and sponsor of five ATP Masters 1000 events - the BNP Paribas Masters since 1986, Monte Carlo Masters since 2005, Internazionali BNL d'Italia in Rome since 2006, BNP Paribas Open in Indian Wells since 2009, the Shanghai Masters since 2010 and the TEB-BNP Paribas WTA Championships since 2011.
The Group is also title sponsor of the Davis Cup by BNP Paribas since 2001 and the Fed Cup by BNP Paribas since 2005, as well as being actively involved in many other international competitions including the Bank of the West Classic in California, the Grand Prix Hassan II in Casablanca, the Open 13 in Marseille and the BNP Paribas Showdown in New York.
BNP Paribas is also an official partner of International Wheelchair Tennis, such as the “BNP Paribas World Team Cup”. Through its support for more than 20 national tennis associations, 2000 clubs, 550 amateur tournaments, plus schools and social programmes around the world, BNP Paribas helps to promote tennis and encourage widespread participation in the game.
The Group's commitment to social values is reflected in the sports sponsorships it has undertaken in numerous projects, including Yannick Noah's ‘Fête le Mur' Association and the tennis Téléthon in France, the Oberer Tennis Camp in Switzerland and the BNP Paribas ‘Taste of Tennis' in the United States. As part of its creative sports sponsorship policy, BNP Paribas is launching a website “wearetennis.com“ entirely dedicated to tennis news. The Group's new sponsorship slogan ‘We are tennis' underlines the fact that BNP Paribas promotes tennis for all, at all levels.