The bank for a changing world

Following on L'Atelier, BNP Paribas' center of new technologies monitoring and analysis, several companies of the Group joined the virtual world of Second Life. The net surfers browse this 3-D community network thanks to their avatar (a virtual character).

INTERVIEW

Picture of Louis TreussardThe presence of the Group in this world is part of its innovation and education approach.
Louis Treussard, global head of L'Atelier, explains here the strategy of BNP Paribas and its presence in Second Life.