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BNP Paribas extends its title sponsorship of the WTA Championships in Singapore

  • 12.03.2014

BNP Paribas continues its long-standing support of women's tennis with a title sponsorship agreement for prestigious season finale.

The Women's Tennis Association (WTA) today announced BNP Paribas will continue as the title sponsor of the prestigious year-end WTA Championships. Under the terms of the agreement, BNP Paribas will once again be the official sponsor of the WTA Championships and receive global brand exposure through on-court signage, and international marketing and promotion across all WTA platforms, including broadcast, digital and social media channels.

“We are excited and extremely proud to once again name BNP Paribas as the title sponsor of our WTA Championships,” said Stacey Allaster, Chairman and CEO of the WTA. “For more than 40 years, the BNP Paribas Group has promoted tennis in all its forms through the world. Our continued partnership with BNP Paribas is an example of the appeal women's tennis holds among top global brands. With BNP Paribas on board, combined with all the new elements planned for this year's tournament, I'm sure the 2014 BNP Paribas WTA Championships will be the best in the WTA's history, offering unprecedented sports entertainment value.”

Pierre Veyres, Chief Executive Officer of BNP Paribas Singapore Branch and Regional Head for South East Asia added: “As a leading international financial institution in Asia Pacific and a long-time partner of tennis worldwide, we are excited to bring tennis to a whole new level with Singapore positioned as a world class sports hub. Our title sponsorship of the BNP Paribas WTA Championships reflects our continued commitment to the sports community across continents with the hope to connect this region to the rest of the tennis world. Asia Pacific is a region where the BNP Paribas Group has strong ambitions with Singapore being a key component of our plan. We are very pleased to associate our brand with such a prestigious event to build on the momentum.”

The BNP Paribas WTA Championships will be staged at the state-of-the-art $1.3 billion Singapore Sports Hub from October 17-26, 2014 – the first time an Asia-Pacific city has played host. Singapore will become the ninth different city to host the WTA Championships. This year the event will be transformed into a 10-day sports entertainment experience of competition, exhibitions and activities for the fans of women's tennis in Singapore and around the world.

In addition, fans of women's tennis will have the opportunity to get closer to their favorite stars and the BNP Paribas WTA Championships via a season-long campaign, the “Road to Singapore”. All the latest news will be available from the Championships website, Twitter, Facebook and by becoming a “Road to Singapore Insider”. Through the dedicated platforms fans will enjoy an unparalleled access to their favorite players' season-long journey, including enhanced editorial coverage across all platforms.

>> Watch the video featuring the President of the WTA, Stacey Allaster, and Chris Evert, Maria Sharapova, Li Na, and others...

 







Photo (c) World Sport Group