South Korea was one of the poorest countries on the planet in the 1960s. Today, it has...
For the 3rd year in a row, BNP Paribas Cardif Korea has won the Hankyung Marketing Award.
This award distinguishes the company for its Social Marketing strategy, following the previous awards in 2011 for its Brand Strategy and in 2010 for its Product Strategy.
BNP Paribas Cardif Korea has been especially congratulated for its Marketing Strategy Value (Clear strategy and Goal setting), its Creativity, Customer Value, and Social value (Corporate Ethic).
Last year, BNP Paribas Cardif Korea announced 2011 as the company's first Corporate and Socially Responsible (CSR) year, initiating various activities designed to support socially-alienated kids.
As part of these objectives, it has consistently carried out 3 major CSR projects:
Good White Day with Cardif, Happy Forest for Sharing, Dream High with Cardif.
The three major projects carried out last year have received positive feedback thanks to the voluntary participation of employees, the close collaboration with non-governmental organisations (NGOs) and university students, but also as a result of the creativity of the programs themselves.
The projects have also been highly appraised by the industry, evidenced by the fact that they were introduced as an exemplary case study by related parties, including NGOs. These activities have significantly contributed to increasing the awareness of the ‘Cardif Life' brand in Korea.
The case will be published in the "Marketing Case Book", which includes the entire cases of all the awardees.
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