30 years studying consumer behaviour with the Observatoire Cetelem
13.08.2014 | Group
This year, the Observatoire Cetelem is celebrating its 30th anniversary. It’s an opportunity to discover or rediscover 30 years of consumption and automotive research studies, focusing closely on consumers.
Today, the Observatoire Cetelem has offices in 12 European countries (Germany, Belgium, Spain, France, Italy, Portugal, Hungary, the Czech Republic, Serbia, Slovakia, Poland and Romania), Turkey (automotive market), and Russia, as well as in Brazil. Its research is based on consulting the true arbiter of every market – the consumer. Accordingly, each year the Cetelem Observatory interviews thousands of people as representative samples of the national populations and produces analyses of the qualitative and quantitative studies conducted in each country.
All of these studies are conducted in partnership with the research and consulting firm BIPE, based on a barometric survey carried out on the ground by TNS Sofres.
Follow on twitter @obs_cetelem
>> Watch the interview with Flavien Neuvy, Director of the Observatoire Cetelem: