Main purpose:
As a Marketing Coordinator at Mobicred, you will play a vital role in supporting the execution of our marketing strategies across various channels. You will be a key point of contact for internal and external stakeholders, ensuring smooth project management and contributing to the overall success of our marketing campaigns. You will need to be a proactive individual with strong communication skills, a passion for e-commerce, and the ability to work collaboratively across departments to drive marketing success. This role offers a fantastic opportunity to learn and grow within a fast-paced and exciting environment.
Key Responsibilities
Assist in the planning, execution, and reporting of marketing campaigns across various channels, including digital, social media, email, and potentially offline initiatives.
Support the content creation process by coordinating with writers, designers, and other stakeholders. Assist with proofreading and scheduling content across different platforms.
Assist with social media scheduling, community management, and reporting. Contribute to developing engaging social media content.
Assist in the creation and deployment of email marketing campaigns, including list management, template creation, and performance analysis.
Reporting and Analysis:
Track and analyse campaign performance, providing regular reports and insights to the marketing team. Identify areas for improvement and contribute to optimizing campaign effectiveness.
Administrative Support:
Provide general administrative support to the marketing team, including managing budgets, processing invoices, and coordinating meetings.
Market Research:
Conduct market research and competitor analysis to identify trends and opportunities.
Work closely with other teams within the organization, including sales, product, and customer service.
Key competencies
- A proactive and enthusiastic attitude with a willingness to learn.
- Professional written and verbal communication skills
- Attention to detail (high quality and accuracy of output)
- Ability to multitask and prioritise effectively
- Analytical, conceptual and problem solving skills
- Planning and organising
Qualifications, Skills and Experience:
- Matric
- Bachelor's degree or diploma in Marketing, Communications, or a related field.
- 1-2 years of experience in a marketing role (internship experience considered).
- Strong understanding of marketing principles and best practices
- Ability to multitask and prioritize effectively.
- Proficiency in Microsoft Office, Excel, Meta business suite, Linkedin, Outlook, Teams
- Proficient in PowerBI, CRM systems like Mailchimp, Design software like Canva, Linktree
- Basic to intermediate experience in social media management.
- Ability to analyse data and provide actionable insights.
- Experience with Google Analtyics - advantageous
