We are looking for

Client Marketing Manager

Job type
Permanent
Schedule
Full time
Job Function
Marketing
Brand
BNP Paribas Corporate & Institutional Banking
Sorry, this position is already filled
Last update 30.11.2024

As the leading European Union bank, and one of the world’s largest financial institutions with an uninterrupted presence in the region since 1860, BNP Paribas offers a wide range of financial services for corporate, institutional and private investors spanning corporate and institutional banking, wealth management, asset management and insurance. 

We passionately embrace diversity and are committed to fostering an inclusive workplace where all employees are valued and encourage applicants of all backgrounds, including diversity of origin, age, gender, sexual orientation, gender identity, religion applicants who may be living with a disability. We have a number of internal employee networks in place to empower our staff to act and challenge the status quo.

•BNP Paribas PRIDE is highly active in favour of the LGBTQIA+ community

•BNP Paribas MixCity which fosters better representation of women at all levels of the organization

•Ability, the mutual aid network for employees with a disability or a disabling or chronic illness

•BNP Paribas CulturAll which celebrates diverse backgrounds

BNP is committed to financing a carbon-neutral economy by 2050. The Group is a founding member of the Net-Zero Banking Alliance and has set up its own Low Carbon Transition Group to support its clients through their energy transitions.

https://careers.apac.bnpparibas/

Award Obtained

BNPP has won Top employer Europe award in a 10th consecutive year

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Position

The Client Marketing and Communication team plans and executes internal & external marketing strategies for CIB businesses and BNP Paribas APAC.
The position sits within the Brand & Communications APAC team and the Client Marketing Manager is responsible for producing product and services marketing materials across a broad range of marketing mediums. This covers both technical and commercial information, strategically conveyed to support Sales and Structurers in their discussions with clients or internal audiences.
The team works across all asset classes and multiple business lines to drive effective marketing strategies by delivering the best of BNP Paribas to our internal stakeholders and clients. The individual will report to the Head of Client Marketing and Communication, and will be physically located in Hong Kong.

Responsibilities

  • Work closely with our Global Equities, Global Credit and Global Macro business partners (including sales, trading, structuring, research teams) in product materials development and manage the content development, design and production process of marketing presentational materials (pitchbooks, presentations, brochures, factsheets, videos, websites, etc.) for institutional and corporate clients, intermediaries and end investors.
  • Ability to lead and execute complex financial products strategies and marketing to specific client sectors, including hedge funds, pension funds, insurance, asset managers, private banks and distributors. Articulate product rationale, mechanism, characteristics and risks clearly in all marketing materials.
  • Project manage and contribute to the GM and FIC client content and events (webinars, panel discussions, events and sponsorships, thought leadership activities etc)
  • Design campaigns for GM & FIC publications for regular distributions. Work with our institutional and corporates team to ensure target clients are supported across brand and communications teams (CSR, PR and media, social media and digital platform, internal and external comms, roadshows and events etc).
  • Develop strong relationships with key business stakeholders in APAC, along with marketing counterparts in different business divisions or regions.
  • Working with Sales, Compliance and Legal, enforce a robust marketing and compliance framework to ensure all marketing materials are compliant.
  • Ensure communication of the marketing and strategic work on our digital platforms (websites, SharePoint, email software etc.).
  • Create engaging videos for both internal and external audiences (including writing scripts, filming, editing etc.).
  • Work with in-house creative team and external vendors and writers to create articles, infographics and digital media with an editorial focus.
  • Digital & innovation - adopt new digital tools in which to engage our target audience and provide transparency around tracking and ROI/monetization. Put in place KPIs for marketing materials and campaigns and exchange ideas to business stakeholders. 
  • Drive relevant client-facing marketing initiatives at a bankwide level 

Technical & behavioral competencies 

  • An individual who is passionate about finance and marketing, with a constant thirst for knowledge and the ability to think outside the box.
  • Solid understanding of the financial services industry and corporate/institutional client target audience.
  • Outstanding written and verbal fluency in English - knowledge of design/branding and good writing skills are essential.
  • Drive digitalization and deploy automation tools across our marketing channels.
  • Strong interpersonal and communication skills, able to build constructive working relationships with multiple stakeholders at all levels. A can-do attitude enabling them to work both independently and as part of a collaborative team.
  • Manage multiple complex projects and stakeholders, in a fast-paced environment.
  • Working knowledge of Word, Excel, PowerPoint, SharePoint and open to new technology. Basic knowledge of Adobe Creative Cloud programmes (e.g. Premiere Pro, Photoshop, Lightroom, After Effects, etc.) would be an advantage.

Specific qualifications 

  • Degree holder or equivalent with a minimum of 5 years relevant experience in Marketing & Finance.
  • Solid knowledge of the financial services industry, regulatory frameworks and culture – prior experience of the APAC market and Investment Banking is an advantage.
  • Prior video filming/editing skills is an advantage.
  • Sound understanding of institutional and corporate clients, products and solutions.
  • Strong understanding of offline/digital marketing channels.
  • Fluent written and spoken English (to native standard). 

Discover the different professions within BNP Paribas: Support Functions

As a member of our Procurement, Marketing or Human Resources teams, you will be making your own contribution to the smooth-running of the Group, its influence and brand. Our Support Functions cover a very broad range of specialist skills that provide an equally impressive range of opportunities!

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Why should I apply?

Basically, why would you want to join BNP Paribas over any other company?

BECAUSE YOU'RE THE KIND OF PERSON WHO WANTS...

  • What if we told you that working in our Group isn’t quite what you might think? At BNP Paribas, we do a multitude of different jobs that are constantly evolving to meet the expectations of our clients and society as a whole. Whether through everyday tasks or major projects, doing one of our jobs means making a personal commitment to taking sustainable action.

  • Feeling good about your job means bringing your whole self to work and being who you are. It’s also about having the resources you need to achieve a healthy work-life balance. Both of these are major commitments at BNP Paribas.

  • At BNP Paribas, developing your skills is as important to us as it is to you. And the skills you learn with us will help you through the rest of your working life.

Find out more