Questions and answers from Karine Munoz, Head of AXEPTA Business Development, BNP Paribas
The customer experience is one of our retail customers’ top priorities. Commerce has become “unified” between the online and offline worlds: digital technologies must bridge the gap between the real world and the web in the purchasing process. According to AXEPTA BNP Paribas, 20% of customers abandon their basket when the payment process is too complicated. How can this issue be addressed? What solutions can we offer to our clients?
Unified and invisible commerce
Retailers are no longer just looking for cash solutions. They want payment solutions that optimise the customer journey. Discover the four solutions offered by AXEPTA BNP Paribas for Netflix, the French Tennis Federation, Fermob and the Autoroute de Liaison Atlantique Europe.
In France, Netflix has joined with AXEPTA BNP Paribas to facilitate its customers’ subscriber path. When a bankcard is rolled over, the new card’s data is sent automatically to Netflix via the solution offered by AXEPTA BNP Paribas. This is perfect for recurring payments, which can be collected without interruption.
AXEPTA BNP Paribas has modernised Fermob’s online and in-store customer payment experience using a mobile telephone converted into a secured payment terminal. This solution combines speed and mobility, by facilitating the payment path when the store is crowded.
Fédération Française de Tennis
Another clear illustration is the French Tennis Federation, for which AXEPTA BNP Paribas has developed an omnichannel purchasing path for its gift shop and its pop-up points of sales at the French Open, with online, in-store or mobile payments centralised on a single platform.
Autoroute de Liaison Atlantique Europe
Solutions can sometimes be completely invisible to customers. Take the example of the unprecedented and environmentally friendly payment solution that Axepta BNP Paribas has developed for France’s A79 motorway, which smooths out motorway traffic and makes life easier for motorists. This has made the A79 France’s first motorway without toll plazas.