BNP Paribas supports the cinematic dreams of hospitalized children

Re-enchanting daily life for sick kids 

It is also a way to fight against the isolation and routine of intensive medical procedures. For Marcel Rufo, pediatric psychiatrist and writer, screening films at hospitals is part of what he calls ‘cultural’ care—essential for ensuring the well-being of sick or disabled children and adolescents.

Helping kids escape isolation

Several teams of projectionists travel across France, with their trucks packed full of all the equipment they need to transform any conference room or gymnasium into a full-fledged movie theater, including the big screen, a projector, sound systems and of course—newly released films that are still playing in major theaters. That’s everything they need to give hospitalized children a chance to experience a cultural event together with the rest of the world.

BNP Paribas, a partner for all types of cinema

One of BNP Paribas’ top ambitions is to help bring the world of film closer to every audience. To this end, it has undertaken several initiatives to promote film. 

A few examples of what we’ve done: 

1. Partner of festivals and events (Printemps du Cinéma, Fête du Cinéma, Festival cinéma Télérama, etc.) for which BNP Paribas offers free passes and tickets;
   
2. Preserving film history, notably by restoring old films such as Modern Times by Charlie Chaplin and The Sucker by Gérard Oury;
   
3. Supporting legendary movie theaters such as Le Trianon in Romainville or Le Balzac in Paris;
   
4. The Group is also a major financer of audiovisual production with more than half of French films receiving direct or indirect funding from BNP Paribas.