Brand Specialist

Main purpose

The primary purpose of this role is to efficiently and effectively deliver campaigns and develop marketing plans to achieve strategic business targets.

Key responsibilities

• Support the following brand pillars: RCS Brand and Products, Consumer Research, Sponsorships, Events, Digital content, Public Relations and Internal Communication. 
• Design and coordinate promotional campaigns for brand and RCS products 
• Assist in managing the publicity and reputational management in the corporate environment    
• Build and harness relationships with internal and external stakeholders 
• Provide design and direction for collateral, web, products and other visual communications media for the Company     
• Actively monitor competitors – provide competitive analysis, strategies and tactics, and have the ability to be creative and agile in response to any competitive challenges    
• Create and present thought leadership across service, brand and marketing initiatives 
• Plan and approve Existing Customer Marketing elements with ECM team  
• Conceptualise and implement internal campaigns for various departments within the business    
• Create and update weekly status reports related to RCS Brand Marketing activities    
• Assist Manager and/or team with Projects and/or admin related tasks
• Marketing Controls

To ensure the effective implementation across Marketing functions, the following are required on an ongoing basis:

• Set KPIs per campaign
• Post campaign analysis after every campaign
• Reports provided to all stakeholders monthly
• Archiving – ongoing for auditing purposes
• Implement audit/regulatory controls (where applicable)

Key competencies

• Ability to think and act both systematically and strategically    
• Ability to manage and optimise small budgets    
• Strong interpersonal skills – ability to build relationships and  liaise with people at all levels of the business (internally and externally)   
• Excellent communication and presentation skills with the ability to influence and negotiate   
• Ability to think creatively and innovatively within area of accountability.  
• Advanced planning and organisation skills   
• Ability to juggle a number of priorities simultaneously 
• Ability to work at a fast pace 
• Solution orientated with a “can do” approach .  
• Team player with a make-it-possible attitude    

Qualifications, Skills and Experience

• Relevant Marketing Degree or equivalent qualification – essential 
• Minimum of 3 years Marketing experience in a Corporate or Agency environment – essential 
• Experience coordinating events within a Corporate environment 
• MS Word, Excel, PowerPoint and Outlook (intermediate level) – essential 
• Own transport, licenced driver