On July 9th in the town of Aquila, Italy, BNP Paribas and BNL participated in the inauguration of the Arti et Spettacolo (Arts and Entertainment) association's “Sale per lo Spettacolo” project, together with a number of celebrities, including George Clooney, Nobel Peace Prize winner and northern Ireland peace activist Betty Williams, the actor Bill Murray, Mrs. Gordon Brown and Mrs. José Manuel Barroso. A film screening on the theme of “A film to reconstruct” was the center point of the evening.
The “Sale per lo Spettacolo” project, which is supported by the BNP Paribas Foundation, was developed following the earthquake on April 6th, 2009 in the Italian region of Abruzzes. Aquila was hit particularly badly, with the loss of 299 lives, thousands of people injured, and more than 18,000 people left homeless – many of whom remain homeless today.
“Sale per lo Spettacolo” is the brainchild of a group of artists led by Professore Gentilucci, a professor at the Academy of Arts/Live Entertainment division of the University of Aquila. In the villages that were hit hardest by the earthquake, the project has provided film screenings, live theatre, a wide variety of concerts, art workshops, etc. – all under canvas. The goal is not only to bring smiles to the faces and comfort into the lives of the people affected by the quake – particularly the children – but also to support the artists in the region, who have also lost everything, and to give them a reason to keep their spirits up and to help them to remain in the region.
Ultimately, the goal of “Sale per lo Spettacolo” is to reconstruct a theater in the town of Villa Sant'Angelo, funded by the BNP Paribas Foundation, the Nobel Foundation for Peace, and other important partners.
Regular news of the actions of the BNP Paribas group and its employees in the area of social responsibility can be found on the website forachangingworld.com.