A total amount of 40.260,24 euros, equivalent to more than 1, 7 millions of coins were collected thanks to the extensive operation led by the BNP Paribas Fortis Foundation to support the Food Bank Federation in Belgium . The initiative took place between 16 December and 13 January 2012.
The funds collected throughout this operation will be given to the different Food Banks present in Belgium, who in turn will be able to provide food products to the less fortunate.
One hot meal of a value of 3 euros will equal to more than 13 000 meals served , thanks to the generous contribution of clients, people passing by, schools and employees at from the bank who all felt particularly concerned about the hunger situation in Belgium.
The average amount of money collected by each BNP Paribas Fortis agency was of approximately 40 euros, which corresponds to a money-box full of coins.
The reason for this extensive operation between BNP Paribas Fortis and the Belgian Food Bank Federation is based on the fact that 95% of the coins of one and two cents are never used in Belgium and that more and more poor people don't have the possibility to eat every day.
In order to support and encourage this enormous operation, the BNP Paribas Fortis Foundation mobilized all of it branches by placing a money-box at each agency for people who wished to make a contribution for this cause. Moreover, several media partners (radio, web, billboards) also supported this cause, discounting their prices or by offering their services for free.
Along with the money collected, a complementary donation was provided by the BNP Paribas Foundation as a means to support this organization, which more than ever, needs to rely on the generosity of all, in order to fight against poverty.
The Food Bank Federation in Belgium and the BNP Paribas Fortis Foundation want to deeply thank everyone who supported this cause, for their generosity.