Brand
Level of experience
I am an experienced professional
Location
Madrid, Community of Madrid, Spain
Sorry, this position is already filled
Last update 22.05.2025
Nickel
Nickel is a start-up belonging to the BNP Paribas Group. We are a company with a very clear purpose: our mission is to fi ght against fi nancial exclusion through a simple, face-to-face and accessible service. Nickel offers an account that is open to everyone, without any income condition or linkage. We already number close to 850 employees in Paris, Nantes, Madrid, Lisbon, Brussels and Berlin, with a young, dynamic and multicultural atmosphere!
What do we do?
We offer a payment account, with a national IBAN and a Mastercard debit card that the customer can open at a lottery or tobacco shop without leaving the neighborhood. This unique business model already has more than 4 million customers and more than 12,000 points of sale.
In Spain, Nickel was launched in 2021. We are currently experiencing a phase of great growth, and we already have 2,300 Nickel Points throughout the country. If you want to be part of this great adventure, read on
ABOUT THE JOB
Nickel is seeking a Marketing and Communications Director to join the local team based in Madrid.
The Marketing and Communications Director will report directly to the CEO Nickel Spain.
Main role responsibilities will focus on helping us build and maintain a strong and consistent brand through all channels in Spain.
To be successful in this role, you should have hands-on experience on PR, managing online and offline campaigns, tracking and analyzing performance, ensuring that all marketing materials are in line with our brand identity and respecting the budget.
We are looking for someone with 5 years of experience in a similar position who wants to thrive in a startup environment and a rapidly evolving business.
We are looking for a flexible and versatile marketer, customer-oriented entrepreneur and trustworthy professional to contribute to our project.
We are looking for a profile that enjoys their work and colleagues, is focused on customer experience, and wants to be part of a challenging project in an international environment.
MISSION
Working closely with both local and corporate (France based) business teams, the purpose of this position is to design and implement an efficient branding, communication and marketing strategy in order to reach business goals, acquiring new customers at a competitive cost.
RESPONSIBILITIES
- Define and execute the 360º communication & marketing strategy and development plan for Nickel Spain: digital, offline, PR, social networks
- Define and execute annual communication plan for both clients and points of sale
- Perform regular marketing analysis and research in order to adapt our strategy and positioning to the spanish market
- Select and manage local agencies (especially on branding, media & PR)
- Build a strong, leading and aspirational local brand being coherent with Nickel overall positioning
- Train and manage the local marketing & communication team in order to ensure the quality of their work, motivation, well-being and adhesion to Nickel’s values and mission
- Manage and steer the marketing budget
- Ensure the respect of procedures, and a correct management of risks and compliance related topics, especially the ones related to Advertising Regulation and AML & TF
- Ensure proper optimization of mobilized resources
- As a Codir permanent member, contribute to the definition and implementation of local strategy, local policies and initiatives, with a cross functional mindset
REQUIREMENTS
- At least 5 years of experience working in a similar role together with the potential and attitude required to learn and grow in the company
- Bachelor's degree in business, marketing or relevant field of study
- Mandatory proficient in English and Spanish, both spoken and written
- Advanced oral and written communication skills with an innate attention to detail
- Ability to work independently and autonomously, and to manage time and multiple priorities to execute high quality deliverables
- Comfortable working with numbers, making sense of metrics, data-driven decision-making
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proven experience on managing online and offline campaigns as well as PR plans
- Proficiency in French will be much appreciated
SKILLS
- Technical
- Marketing Expert
- Brand & Communication Expert
- Budget Steering
- Transversal & Behavioral
- Creativity & Innovation / Problem Solving
- Communication skills - oral & writeen
- Ability to deliver / Results driven
- Ability to synthesize / simplify
- Ability to collaborate / Teamwork
- Analytical Ability
- Ability to develop other & improve their skills
- Ability to anticipate business / strategic evolution
- Ability to inspire other & generate people's commintment
- Ability to conduct a negotiation
BENEFITS
• Meal and transport bonus.
• Pension Plan.
• Health insurance.
• Life insurance.
• Flexible compensation plan.
• Company car.
• Hybrid remote working model (47%).
• 28 vacation days.
Diversity and inclusion commitment
BNP Paribas Group in Spain is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity/paternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.
Discover the different professions within BNP Paribas: Support Functions
As a member of our Procurement, Marketing or Human Resources teams, you will be making your own contribution to the smooth-running of the Group, its influence and brand. Our Support Functions cover a very broad range of specialist skills that provide an equally impressive range of opportunities!
Find out moreWhy should I apply?
Basically, why would you want to join BNP Paribas over any other company?
BECAUSE YOU'RE THE KIND OF PERSON WHO WANTS...
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What if we told you that working in our Group isn’t quite what you might think? At BNP Paribas, we do a multitude of different jobs that are constantly evolving to meet the expectations of our clients and society as a whole. Whether through everyday tasks or major projects, doing one of our jobs means making a personal commitment to taking sustainable action.
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Feeling good about your job means bringing your whole self to work and being who you are. It’s also about having the resources you need to achieve a healthy work-life balance. Both of these are major commitments at BNP Paribas.
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At BNP Paribas, developing your skills is as important to us as it is to you. And the skills you learn with us will help you through the rest of your working life.