The bank for a changing world

On Wednesday 14 April 2010, 15 students from six different nationalities will meet in Paris to contest the final of ‘Ace Manager – The Second Set', the second edition of BNP Paribas' online game

  • 25.03.2010
Michel Pébereau, Chairman of BNP Paribas, will host the prize-giving

The final of Ace Manager – The Second Set, the second edition of BNP Paribas' online game, will take place at the bank in Paris on Wednesday 14 April 2010. The five teams that made it through to the final bring together students from six different nationalities. They are the winners of the first round of the game, which took place online between 17 February and 17 March, and attracted 8,133 students from 98 countries.

Michel Pébereau, Chairman of BNP Paribas, will host the prize-giving ceremony after the students have battled it out one last time.

On the day, the five teams – each comprising three students – will face a final challenge before a jury made up of experts from the BNP Paribas group and Jean-Michel Carlo, Head of the Communications Department at the Paris Institute of Political Studies (Sciences-Po). The students will be presented with three mini-case studies relating directly to the ones they had to solve during the first round of the game.

The finalists are as follows:

1. ‘Mgimogination', 140,080 points: three Russian students from the Moscow State Institute of International Relations and Moscow MGIMO.

2. ‘Queen's Homies', 139,740 points: two Germans studying in the Netherlands (Erasmus University in Rotterdam and the University of Maastricht) and one Swede (Stockholm School of Economics).

3. ‘DIMS', 139,720 points: three Russian students from the Finance Academy in Moscow.

4. ‘ch'seim bell', 139,200 points: three Italian students from the universities of Pennsylvania and Bocconi.

5. ‘DSJ Company', 138,190 points: three Polish students from the Cracow University of economics.

All the finalists will take away a prize, with the first, second and third-placed teams receiving 9,000, 3,000 and 1,500 euros respectively. All the competitors will also receive tickets for tennis matches.

‘Ace Manager – The Second Set' was designed in consultation with BNP Paribas bankers and is part of the strategy to raise awareness and the appeal of BNP Paribas among young people. The game is especially useful outside France, where the brand is already well known to business and – in certain countries – retail customers, but not yet sufficiently to students.
BNP Paribas' ambition is to become a preferred employer for students throughout the world.

The game showcases in a light-hearted way the central role that bankers play in financing their customers' plans in the real economy. To raise awareness and hence the appeal of BNP Paribas among students at the world's top universities and schools, the bank has capitalised on the world of tennis, with which its brand is already firmly associated, thanks to 37 years of worldwide sponsorship, and on its powerful capacity to recruit and offer attractive career prospects. Some 68% of BNP Paribas' employees and customers are now located outside France, the bank recruits a wide variety of profiles all over the world, and it currently offers a range of over 300 different skills.

‘Ace Manager – The Second Set' in figures

8,133 entrants (2,711 teams of three students) in the online round of the game.

98 countries represented
The best-represented countries in the game (with more than 200 entrants each) were: India, Turkey, Italy, China, Russia, Ukraine, Hong Kong, Egypt, Belgium and France.

The websitewww.acemanager.bnpparibas.com has received 225,000 visits since going live on 20 October 2009. 1,300,000 pages have been viewed.

The Facebook page currently has over 2,090 fans

Around 1,000,000 students from all over the world have been in contact with the BNP Paribas brand during the campus tour and the promotion of the game.

BNP Paribas has worked closely with TBWA\Corporate on this global-scale project.




BNP Paribas and employment
BNP Paribas recruits many talented people every year. In 2010, BNP Paribas is planning to take on around 15 000 people in the world, including 3 000 in France.
The recruitment principle at BNP Paribas is based on integration in the long term. To achieve this, BNP Paribas provides individual career management, with dedicated teams who assist each member of staff with their career, their mobility and their choices. The group also has in-depth talent and skill development programmes.
Given the very wide variety in the group, carers are developed with regular mobility within a single business line, between business lines, in other geographic locations, etc.

About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world according to Standard & Poor's* and the largest bank in the eurozone by deposits. With a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in Asia.
*Within its peer group
Press contact(s)
BNP Paribas press contact
Alia Ouabdesselam - +33 1 40 14 66 28 – alia.ouabdesselam [at] bnpparibas (dot) com