BNP Paribas has been present in Romania since 1998 through a representative office and has provided expertise within its three core businesses: Corporate and Investment Banking, Asset Management & Services, and Retail Banking. Since the acquisition of Credisson in 2005, Romania has become the second largest market in Eastern Europe (after Poland) for Cetelem, the consumer credit subsidiary of BNP Paribas. Cardif has strong market positions in Central Europe, where it is a leader in creditor insurance and works with almost 70 partners (banks and financial institutions). Arval, a subsidiary specialized in long term leasing of commercial vehicles, has been operating in Romania since 2006.
BNP Paribas is the largest French bank both by market capitalization and net profit. The group‘s head office is where it is a leader in the whole of its activities. BNP Paribas is notably N°1 in private banking, in mergers and acquisitions and in the consumer credit.
BNP Paribas, a partner of tennis in all its forms, became the title sponsor of the Davis Cup in 2002. The partnership with the Davis Cup by BNP Paribas enables the Group to make its influence felt around the world. With more than 142 participating countries and 2 billion television viewers around the world each year, the Davis Cup is a powerful vector of communication for the group, which is present in 85 countries.
BNP Paribas's commitment to tennis is one of the longest in the history of the sport. It reflects the lasting relationship of trust that the bank develops with its customers every day.
BNP Paribas and tennis
In 2008, BNP Paribas will be celebrating the 35th anniversary of its partnership with tennis. Since 1973, BNP Paribas has been actively involved with the sport and has constantly strengthened its commitment since then to support it both worldwide and locally, in family and school settings, and as a social activity.
As a result, BNP Paribas has historically been a privileged partner in all aspects of tennis: as an Official Sponsor of the French Open for 34 years, and a sponsor of the Davis Cup by BNP Paribas since 2001, of the Fed Cup by BNP Paribas since 2005, and of the BNP Paribas Masters since 1986, as well as other major international tournaments (WTA Bank of the West Classic in California, Master Series Monte Carlo, BNP Paribas Women's Open in Strasbourg, Grand Prix de Lyon, etc.). BNP Paribas also supports tennis at a local level in France, with 550 tournaments, including the Trophée BNP Paribas de la Famille, various training programmes developed by the Fédération Française de Tennis, and Yannick Noah's association Fête le Mur.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in global banking and financial services and one of the four strongest banks in the world according to Standard & Poor's. The group is present in over 85 countries and has 161,000 employees, 125,000 of whom are in Europe. The group holds key positions in three major areas of activity: Investment Banking, Asset Management & Services, and Retail Banking. Present throughout Europe in all of its business lines, the bank's two domestic markets in retail banking are France and Italy. In addition, BNP Paribas has a significant and growing presence in the United States and strong positions in Asia and the emerging countries.
Contact presse :
+33 1 57 43 74 57
+33 6 32 30 03 96
elodie.verbeke [at] bnpparibas (dot) com