THE PARIS BERCY TENNIS TOURNAMENT TO BECOME BNP PARIBAS MASTERS
BNP Paribas and the FTF, partners since 1973, moved to give a new boost to their relationship and enhance BNP Paribas' role as the FTF's top sponsor. To this end, BNP Paribas and the FTF have entered into a new partnership agreement for a five-year period.
Under the terms of this agreement, the Bercy Paris Masters Tennis Series will be renamed BNP Paribas Masters starting next November, and the FTF has its heart set on making it the world's leading indoor tennis tournament.
BNP Paribas is also continuing its rewarding relationship, one of the longest standing in the history of the sport, with the French Open at Roland Garros, as official sponsor for nearly 30 years of one of the leading Grand Slam tournaments. Furthermore, during the next tournament, Roland Garros' logo will stand alongside BNP Paribas' logo at courtside.
At the same time, BNP Paribas has stepped up its commitment to the "Tennis Evolutif" programme introduced by the French Tennis Federation. BNP Paribas sponsors all new programmes that promote the teaching of tennis: Mini-Tennis, Junior Club, and Adult Programme. With suitable equipment (tennis rackets, balls, and specially designed courts), these new tennis programmes focus on helping participants learn tennis quickly and making it fun.
With this new agreement, BNP Paribas shows its commitment to the world of tennis by being the leading sponsor of three major international tennis tournaments - the French Open Tennis Tournament, Davis Cup Tennis, and the Paris Bercy Tennis Tournament - and by sponsoring all kinds of local tennis programmes, ranging from the French Tennis Federation's teaching programmes to the BNP Paribas Family Trophy and Yannick Noah's Fête le Murtennis programme for low-income youth. All information on BNP Paribas' involvement in tennis related activities, as well as the results of the international and local tournaments sponsored by the Group are now available on the website www.tennis.bnpparibas.com.
The FTF and BNP Paribas will hold a joint press conference in Pau, during the second round of play at the Davis Cup to comment on this new agreement