Focus on initiatives taken during the Covid-19 quarantine
The quarantine related to Covid-19 has been particularly critical for victims of domestic violence. In France, the national helpline for women victims of violence, 3919, received almost twice as many calls in April 2020 as the previous year. BNP Paribas was quick to ensure safety measures were in place:
- An internal awareness campaign targeting all employees in France was launched on the Group intranet in March.
- Access to "Stimulus Care", our help-line, was extended to all Group employees in France.
- "Violence is Not Forever", an external media campaign and call for donations that also promoted the 3919 help-line, was launched with the OneInThreeWomen network. It was broadcast through 140 radio commercials and posted in the Paris Metro on 20 May, 2020. The campaign also donated €200,000 to several organisations that provide care to victims of domestic violence.