The Lumière festival will be celebrating its 10th anniversary this year in Lyon, from Saturday...
Cinema to blow you away
BNP Paribas and the film industry are connected by a shared set of values including creativity, imagination and innovation. For 100 years, the BNP Paribas Group has supported and promoted every aspect of the seventh art, both in France and around the world. Its goal is to bring a rich variety of films to all audiences, while supporting the development of the film industry, promoting the emergence of new talent and encouraging transformation throughout the film world.
Active across the industry’s entire value chain, BNP Paribas’s commitment to film is rooted in three main focus areas: financing audio-visual production, partnerships and innovation to develop brand affinity. Today, film is a major passion that the bank shares with its customers.
An alliance launched in Italy in 1935
Back in 1935, the Group’s Italian subsidiary BNL created a department devoted to financing film productions.
Rome, Open City directed by Rossellini in 1944, La Dolce Vita directed by Fellini in 1960, Cinema Paradiso directed by Tornatore in 1989, The Son’s Room directed by Moretti in 2001 – each of these masterpieces received financing from the bank.Since then, the relationship between the bank and the film industry has only grown, leading to several new projects.
Stay inspired by film with BNP Paribas.
Devoted to financing audiovisual production
In Europe, more than 60 specialists work on our initiatives to finance film productions. In France, the Pôle Image et Médias combines financing activities for film and audiovisual productions. Through its efforts, almost half of all French films receive direct or indirect funding from BNP Paribas.
The Group also owns a stake in Cofiloisirs, an organization that finances film and audiovisual productions.
These activities have made BNP Paribas the leading European bank in terms of financing film and audiovisual work.
A few iconic French films financed by the Group include “The Artist”, with 16 million viewers and awarded with wins at the 2012 Césars and Oscars, “Saint Laurent”, “The Little Prince”, “Lucy”, with more than 55 million tickets sold worldwide, and more.
But our support for film does not stop there. The creation of BNL’s Artigiancassa “Rete Temporanea d’Impresa” film production loan in 2007 and the BNP Paribas Fortis Film Fund in 2008 both help to ensure the production, distribution and export of films in Italy and Belgium.
A unique partnership: "Valerian and the City of a Thousand Planets"
Starting this year and through 2017, when the film is released, BNP Paribas will serve as one of the main partners of the film “Valerian and the City of a Thousand Planets”.
This extraordinary project embodies everything BNP Paribas does best in film. Indeed, for the first time the Group has invested its own capital in the film and will offer a number of exclusive experiences to all audiences.
“ Valerian is the biggest film of my life. I naturally turned to BNP Paribas, a reliable and dedicated partner. They understand the challenges of the film industry and have been bold enough to support me in this ambitious project. I am hoping, above all, to open the doors of my universe to the widest possible audience. I found set designers through open source competitions - the new way of working that BNP Paribas knows very well! ”
Alongside its funding activities, BNP Paribas supports a variety of industry events. In France, the BNP Paribas Group supports national and regional film events including the Télérama Film Festival, the Grand Lyon Film Festival, the Champs Elysées Film Festival, the Académie des César, the Cannes Film Festival as well as events organized in Strasbourg, Saint Etienne, Arras, Rennes, Deauville and more.
Some thirty events receive assistance from the Group through financial support, distributing passes, dedicated communications kits, etc.
For the Group, our passion for film knows no boundaries.
In Belgium, BNP Paribas Fortis supports the BNP Paribas Fortis Film Days, when discount tickets are made available at 450 movie theaters across the country.
BNP Paribas Fortis also serves as a partner of the Magritte Awards, which recognize the best Belgian films, the Be Film Festival, which offers a showcase for Belgian film, the FIFF de Namur, which celebrates the best Belgian films in French, and the Ensor Awards, which honor the best Belgian productions in Flemish. And animated films do not go forgotten at BNP Paribas Fortis, which also supports the Anima Festival in Brussels.
In Italy, BNL pursues its long-term commitment to the seventh art by supporting the International Film Festival of Rome, the Nastri d’Argento Awards as well as the Giornate degli Autori Venice Days (an event honoring films from all over), the Premi David di Donatello and many more events.
Sharing our passion with all audiences
To share our passion for the seventh art with all audiences, BNP Paribas became the exclusive partner of the Federation of French Cinemas (FNCF) in 2007, supporting all of its major events in France: Le Printemps du Cinéma and La Fête du Cinéma.
Each year at these major events, BNP Paribas invites around 40,000 people to the cinema thanks to games through our cinema.bnpparibas website, our the Facebook page mabanque.bnpparibas and our network of local branches.
Le Printemps du Cinéma
La Fête du Cinéma
Rêve de cinéma
make sure everyone can enjoy the magic of movies, the non-profit organization Rêve de cinéma, supported by BNP
Paribas since 2011, brings the film world directly to hospitalized or disabled
children and teenagers, offering them a few hours of entertainment to brighten
Preserving film classics and masterpieces
For BNP Paribas, supporting film also means preserving its diversity. The Group takes action to protect all types of films from all kinds of backgrounds.
2010, BNP Paribas and Le Trianon, a historical movie theater in
Romainville/Noisy-le-Sec, teamed up to spread the word about its film heritage.
This legendary theater served for 14 years as the set of the television show
“La Dernière Séance”, hosted by Eddy Mitchell, and still remains an important
cultural and events center for film lovers of every variety.
Since 2013, BNP Paribas has also supported Le Balzac, a movie theater in Paris, as well as the Royal Belgian Film Archive. Today these theaters have become important venues for discussion, sharing and screening new films as well as productions from the French and Belgian film archive.
Iconic movie theaters
to preserve the legacy of film masterpieces, BNP Paribas has contributed to
restoring classic movies.
In 2003, BNP Paribas contributed to the restoration of “Modern Times”, which was the closing film at the Cannes Film Festival that year. The Group renewed the operation in 2007 for three more Charlie Chaplin films: “The Kid”, “The Gold Rush” and “The Circus”. In 2013, the Group also participated in the restoration and digitalization of two French classics: “Parade” by Jacques Tati and “The Young Girls of Rochefort” by Jacques Demy. In 2015, it continued with “The Sucker”, directed by Gérard Oury.
To fuel creativity across the film industry, BNP Paribas supports the Mobile Film Festival, which is based on a simple concept: 1 mobile phone – 1 minute – 1 film.
The Mobile Film Festival aims to support, promote and aid a new generation of directors who will become tomorrow’s talent, by relying on innovative means that reflect current practices.
In 2015, to celebrate the festival’s 10th anniversary, BNP Paribas sponsored the Mobile Film Academy. The goal of the Academy is to showcase and support young directors by providing training and connections with film industry professionals.
The Mobile Film Academy
The Mobile Film Academy brings together all 29 artists awarded over the last four years of the festival (2011, 2012, 2013 and 2014) including directors, screenwriters, actors and actresses. The Academy is set to expand every year as it welcomes new award winners from future editions of the Mobile Film Festival. Academy members can benefit from training through workshops led by film, television and web professionals. They also have the chance to meet renowned film personalities during Master Classes.
Innovating to promote our brand
Bringing film lovers together
In 2013, BNP Paribas created a platform dedicated entirely to film: welovecinema.fr.
The site offers a wide variety of content for all types of film lovers. This includes news about the film industry, actors, film shoots; information about new releases; trailers and sneak-peek images; web series, etc. Not to mention special offers and contests.
In 2012, BNL launched its new site welovecinema.it to connect film lovers with film industry professionals. We Love Cinema has earned huge success on social media with 180,000 fans and 40,000 followers.
In Belgium, BNP Paribas
Fortis is the leading partner of Cinevox, a platform dedicated to promoting
mk2 VR, the first permanent space entirely devoted to Virtual Reality in Europe
In partnership with BNP Paribas, mk2 VR opened its doors on December 9th in Paris, after two years of research and development. Located in Paris at the mk2 Bibliothèque, mk2 VR is the first permanent space entirely devoted to virtual reality: with content and experience including fiction, documentaries, video games, and simulations... Exclusive content and sneak previews will be offered all year long.
Film news available at any moment
Since 2012, you can take the film world with you everywhere you go thanks to the BNP Paribas-created Séance Radio, the first web radio dedicated to film. Through the app and website, you can get complete film news at any time through podcasts, original soundtracks, interviews with directors, actors, critics and more.
And in 2014, BNP Paribas partnered with Cinémur to launch the first app that makes it easy to organize trips to the movies with friends. In just three clicks, the Séance Ciné app allows users to send up to three film suggestions to friends by SMS or email, so groups can decide on their cinema outing with everyone’s input quickly and easily.
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