The bank for a changing world

We are looking for

Digital Marketing Executive

Apply REF: LON1298

The company

BNP Paribas Real Estate and Strutt & Parker recently merged to form a combined business which offers clients property advice and partnership opportunities across a whole range of real estate activities. From property development to consulting, valuation to transaction, property management and investment management, we cover all types of real estate assets: commercial, residential and rural.

We are now a top-tier UK real estate adviser with 1,500 employees and 67 offices in the UK, headquartered at 5 Aldermanbury Square in the City of London. Our residential agency and rural consulting businesses continue to operate under the Strutt & Parker brand.

The role

Digital Marketing Executive, Commercial Real Estate

Strategy

  • Working with the Head of UK Digital Marketing to assist in the execution and development of the evolving Digital Marketing strategy.

  • Displaying a comprehensive understanding of the opportunity afforded by all company digital channels, including commercial property platforms, email, SEO, PPC, social media and user journeys.

Delivery

  • Alongside the Head of UK Digital Marketing, managing UK corporate websites (including microsites and/or landing pages) and commercial marketplaces, advising and creating innovative, data-driven campaigns to reach core client audiences and target stakeholders. 

  • Manage email campaigns in alignment with the company digital marketing strategy – including audience segmentation, email design and delivery, creating of landing pages and reports.

  • Working alongside the other members of the digital marketing team, supporting the property marketing plan, paid advertising, SEO, email and other digital marketing applications and projects.

  • Digital marketing spending reports and invoice reconciliation.

Reporting & Analytics   

  • Leading on regular analysis and reporting on digital channels, in conjunction with web and property marketplace analytics and metrics, to gain valuable internal/external clients/prospects insights and directly influence the digital marketing strategy.

  • Analyse email response and web marketing leads to nurture prospects.

 

Responsibilities

  • Clients and Business Development

  • Is proactive in building relationships with internal clients and responsive and helpful to external clients

  • Functional or specialist competence with relevant understanding of business/ departmental context

  • Completes own work under minimal supervision/guidance

  • Can deal with novel or difficult situations within context of own function or specialism

Person specification

  • Qualifications

  • Degree level qualification preferred

  • Digital marketing qualification preferred (e.g. IDM - Institute of Direct and Digital Marketing)

BNP Paribas Real Estate is proud to be an inclusive employer, as recognised by our RICS Inclusive Employer status and the Stonewall Equality Index

 
Primary Location: GB-ENG-LondonJob Type: Standard / PermanentJob: FINANCIAL AND TECHNICAL EXPERTISEEducation Level: Bachelor Degree or equivalent (>= 3 years)Schedule: Full-time Behavioural competency: Creativity & Innovation / Problem solving, Decision MakingTransversal competency: Analytical Ability