UCB, a BNP Paribas company specialized in residential housing loans to private individuals, and Turkish Economy Bank cooperate in order to develop a new distribution approach to sell housing loans to Turkish customers.
As important developments are taking place in home finance in Turkey, TEB is bringing into life a new initiative under the expertise of UCB, the leading private mortgage provider with international coverage: TEB UCB Mortgage Consultancy. TEB UCB Mortgage Consultancy aims at developing a specialized approach to cover residential housing finance market thanks to UCB distribution expertise and TEB Retail Banking network.
The fast growing Turkish housing loans market, which is a consequence of a better economic context and a strong real estate market demand, led TEB to create this company in Istanbul and later open branches in other major cities.
Innovation and differentiation characterize this new entity. This concept for housing loans distribution is based on two commercial axes: a new range of products and a new distribution channel.
TEB UCB Mortgage Consultancy's goal is to advise individuals on residential housing finance solutions. A new and wider range of TEB products has been developed in order to fit all clients' particular needs like first purchase, family support, and investment. Clients will benefit from home finance advices and expertise of TEB UCB Mortgage Consultancy and service quality of TEB Retail Banking network. TEB will continue to sell all consumer loans including housing loans through its expanding branch network.
A Business to Business to Customer approach will be developed thanks to the close partnership with real-estate professionals. Theses relationships will be actively animated by TEB UCB Mortgage Consultancy's mobile, dedicated and specialized sales force.
With this new business model, TEB and TEB UCB Mortgage Consultancy form the most innovative housing loans distributor in the sector.
TEB UCB's first branch is located at Etiler, Istanbul.
TEB UCB Mortgage Consultancy's General Manager Michel Thebault, said that mortgage was a new field in Turkey and therefore was open to development and added: “From East to West, every Turkish citizen wishes to become a property owner. The mortgage law will create positive conditions to enlarge credit access even if it won't erase all the obstacles immediately. Actually only 20% of the Turkish population can afford to buy a house through a housing loan. The new law will open this wide-open field into a close future.
It is a great opportunity for TEB UCB Mortgage Consultancy to develop in Turkey and for UCB to extend its position as a European mortgage leader.
TEB UCB Mortgage Consultancy is a commercial TEB Mali subsidiary, the holding company of TEB so that TEB UCB Mortgage Consultancy is a sister company of TEB Bank.
TEB (www.teb.com.tr), is a subsidary of TEB Mali Yatırımlar A.Ş, that has been a joint venture between Çolakoğlu group and BNP Paribas since February 2005. At the end of 2006, TEB covered 41 cities with 170 branches.
UCB (www.ucb.fr) is a BNP Paribas company and has been a leading mortgage specialist in France for more than 50 years. Today UCB is the leading private mortgage provider in France with international coverage. UCB has operations in a dozen countries in Europe, proposing a complete portfolio of mortgage solutions, distributed directly or through intermediaries. In each market, UCB always works closely with local real estate professionals.
BNP Paribas (www.bnpparibas.com) is a European leader in banking and financial services, and ranks among the world's top 15 banks by market capitalization. It has 150 000 employees, almost
120 000 of whom are based in Europe. The group occupies leading positions in three significant fields of activity: Corporate and Investment Banking, Asset Management & Services and Retail Banking. It is present in 85 countries and has a strong presence in all the key financial centres. Present throughout Europe, in all its business lines, France and Italy are its two domestic markets in retail banking.
BNP Paribas enjoys a significant and growing presence in the United States and leading positions in Asia and in emerging markets.