Marianne Huvé-Allard has been appointed head of Brand and Communications of BNP Paribas' Corporate and Investment Banking (CIB) division. In this role she will become a member of the Group's Brand, Communications and Quality (BCQ) function executive committee, which is chaired by Director of BCQ, Antoine Sire. Marianne Huvé-Allard will report directly to Jacques d'Estais, head of Corporate and Investment Banking, as well as to Antoine Sire.
Marianne Huvé-Allard's remit is to formulate the division's communications strategy and to oversee its implementation. As a member of the Group's communications executive committee, she will also contribute to the Group's overall brand and communications strategy and ensure it is rolled out in the various business lines and territories which fall within her remit.
46-year-old Marianne Huvé-Allard read political science at the Institut d'Etudes Politiques de Paris and graduated with a Masters of Arts from Fordham University in New York. With over twenty years' experience in corporate and financial communication in Paris and in London, she spent part of her career at the Paris Bourse, today known as Euronext, where she was in charge of communication, investor relations and operational marketing from 2000. Until recently Marianne Huvé-Allard was based in London as global head of Communications and Brand for AXA Investment Managers after three years as director of Communication and Strategy for the index provider FTSE. About Corporate and Investment Banking at BNP Paribas
BNP Paribas Corporate and Investment banking division (CIB) has 15,000 employees, deployed in over 52 countries around the world. It operates in advisory and capital markets (Corporate Finance, Equities, Fixed Income) as well as in financing businesses (Energy, Commodities, Export and Project Finance and Structured Finance).
CIB excells in three fundamental sectors in particular:Derivatives
- it is one of the leading global players in rates, credit, forex, commodity and equity derivativesCapital markets
- it is amongst the top ten Euro houses for both ECM and DCM (bond issues, securitization, convertibles and shares).Structured finance
- it is amongst the world leaders for acquisition, export, project and commodity finance.
For further information please visit our website at http://cib.bnpparibas.com/