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Louise Beveridge appointed head of Brand & Communications of BNP Paribas' Asset Management & Services division

Louise Beveridge has been appointed head of Brand and Communications of the Asset Management & Services division of the BNP Paribas Group. She thus becomes a member of the executive committee of Group's Brand, Communications and Quality function, placed under the leadership of Antoine Sire. Based in Paris, Louise Beveridge will report directly to Alain Papiasse, head of Asset Management & Services, as well as to Antoine Sire.

Louise Beveridge's remit is to formalise the division's communications strategy and to oversee its implementation. As a member of the Group's communications executive committee, she will also contribute to the conception of the Group's overall brand and communications strategy. She will combine these responsibilities with her existing position as head of communications of BNP Paribas Real Estate.

Of Irish origin, 44-year-old Louise Beveridge obtained a joint Masters in International Relations and French from the University of Sussex (UK) and IEP Paris. She has 20 years' experience in corporate communications gathered in Paris and London where she has worked for PR agencies and major international in-house communications departments. She joined BNP Paribas in 2004 following the acquisition by BNP Paribas Real Estate of Atisreal, where she was the Communications Director. Prior to Atisreal, she was communications director of Antalis (distribution subsidiary of Arjo Wiggins), having previously worked for Société Générale (1994-2001) where she was Head of Communications in London (1994-1996) and then Head of Communications for the Corporate & Investment bank (1996-2001).

About Asset Management & Services
The Asset Management & Services (AMS) division comprises all of the Group's investor services businesses and leads the BNP Paribas asset gathering effort. Its six businesses count more than 19,000 employees in some 50 countries. One of the foremost players in Europe, AMS offers fund management and discretionary asset management services, backed by a range of high value-added investor services. AMS leverages expertise in 3 main areas: Wealth and Asset Management, comprising asset management (BNP Paribas Investment Partners), Cortal Consors online brokerage and personal investment services (BNP Paribas Personal Investors), private banking (BNP Paribas Private Banking), and real estate services (BNP Paribas Real Estate); Insurance (BNP Paribas Assurance); Securities Services for corporate clients, fund managers and financial institutions across the globe (BNP Paribas Securities Services).