The bank for a changing world

L'Atelier BNP Paribas opens a subsidiary in USA and launches its Website dedicated to news in the higt-tech sector

  • 10.04.2007
L'Atelier, the BNP Paribas high-tech studio, presents L'Atelier North America, located at the heart of the Silicon Valley near San Francisco, and its new website

San Francisco, April 5th, 2007

The launch of a US-based subsidiary reflects the determination of L'Atelier BNP Paribas to offer businesses in emerging information and communication technologies (ICTs) a global advisory and technological monitoring service based on 3 websites:

Just as for the French-based L'Atelier, L'Atelier North America is the flagship for all the websites, a place to meet and exchange ideas enabling professionals to better appreciate the issues involved in the development of information and communication technologies. Dominique Piotet manages L'Atelier North America, located in the heart of San Francisco near Silicon Valley, which focuses on biotech companies and start-ups. It will also provide BNP Paribas new leads and ideas in the US high-tech sector as it does in France.

An international strategy for growth and a new incubator for “Made in USA” content

Louis Treussard, CEO of L'Atelier BNP Paribas and Chairman of L'Atelier North America says: “This new branch based on the website reflects the desire of BNP Paribas and L'Atelier BNP Paribas to expand in 2 or 3 international regions where BNP Paribas has a major presence and where this make sense for the ICTs”. He concludes: “This new office is opening at a time when we have acquired in-depth knowledge and understanding of this market and are sufficiently mature”. BNP Paribas, which employs 140,000 staff worldwide, already has over 15,000 US employees.

In line with its French language counterpart, is written by a dedicated local team and is designed to highlight North American trends in innovation for all decision makers. It will also provide a summary of new trends in key information technologies to understand innovative emerging markets and services in the entrepreneurial hub of Silicon Valley, identify talent and future uses.

Dominique Piotet, President & CEO of L'Atelier North America said: “Based on our new subsidiary, we are looking to bolster contacts with major IT companies while remaining able to identify the future large players. By building a network of contacts we will be able to provide our clients and readers a valuable and proactive source of information, enabling them to carry out complete studies of the major technological trends on the US market.”

From its showroom and US website, L'Atelier North America offers:

  • A weekly Newsletter focusing exclusively on analyses and in-depth studies

  • Podcasts

  • Unpublished and sometimes entertaining hot news such as behind the scenes at MySpace, e-Networking in the US election campaign etc.

  • Cutting-edge themes such as a special report on online advertising, or blogospheres, the future of robots etc.

  • Key events including conferences etc. which present new systems, understanding the market, giving feedback from corporate users of the new technologies. The events are held in the showroom of L'Atelier North America which is already open in San Francisco.

Backed by 27 years of experience, BNP Paribas' technological watch centre will give its readers additional understanding of the high-tech market in the United States.

Today L'Atelier BNP Paribas is:

About BNP Paribas
BNP Paribas ( is a European leader in banking and financial services, and is ranked among the top 15 world banks in terms of market capitalization and balance sheet. Today, it has over 140,000 employees, including 15,000 in the United States where BNP Paribas has a strong and growing presence, particularly with Bank of the West. BNP Paribas enjoys key positions in its three core businesses: Corporate and Investment Banking, Asset Management & Services and Retail Banking. It is present in 85 countries and is well-established in all the world's major financial markets. Present throughout Europe through all its businesses, France and Italy are its two domestic retail banking markets. BNP Paribas also has strong positions in Asia and emerging markets.

About L'Atelier
Founded in 1978 within the banking group, L'Atelier is a place where companies from all business sectors with projects and experience in emerging information and communication technologies meet and exchange ideas. Today, L'Atelier offers further information for both companies and individuals. “Les Ateliers” (the workshops) are forums where French and foreign companies present their strategy, technologies and resulting new services. “Les Conférences” (the conferences) of L'Atelier are designed to provide a summary and complete vision of a market. “La lettre de l'Atelier”, a daily free L'Atelier newsletter, has turned into the leading source of information among French high-tech journals. Friday's new edition gives readers access to an international review of procedures and uses. The website lists a full range of information: reports from experts and events. L'Atelier also includes studies which offer real support based on observation and understanding for decision makers. Lastly, L'Atelier offers BFM Radio listeners a program every weekend entitled “L'Atelier Numérique” (digital workshop).
Press contact(s)
Press contacts

Hélène Laroche + 33 1 55 74 52 15
helene [at] rumeurpublique (dot) fr
Vanessa Portois + 33 1 55 74 52 34
vanessa [at] rumeurpublique (dot) fr

BNP Paribas
Michele Sicard (USA) + 1 212 841 3070
michele.sicard [at] (dot) com
Kerrie McHugh (USA) + 1 212 841 38 09
kerrie.mchugh [at] (dot) com