The bank for a changing world

L'Atelier BNP Paribas launches a new business unit in china's core economic center

  • 10.12.2007
http://asie.atelier.fr

L'Atelier BNP Paribas Strengthens its International Development Strategy
and Opens a New Technology Intelligence Unit in Shanghai


Following the creation of its Asia Division in Paris in January, and the launch of its website dedicated to technology intelligence and practice in Asia (www.asie.atelier.fr), the BNP Paribas Technology Intelligence Center known as “L'Atelier” today gets a foothold in Shanghai, China's core economic place.

This new technology intelligence division is managed and moderated by Patrice Nordey, head of L'Atelier BNP Paribas Asie. With this new local unit, L'Atelier plans to improve its analysis and understanding of the Chinese market, discover the new Web leaders, and identify Chinese start-ups, research centers, etc.

We chose to settle right in Shanghai, China's main economic center, in order to cover the whole spectrum of Asian high-tech innovation landscape; this will also give us the opportunity to develop our contact base in the local community of start-ups, research centers, and IT leaders in China, Japan, and South Korea,” explained Patrice Nordey, Manager of L'Atelier BNP Paribas Asie.

This new office reflects the strong focus of L'Atelier BNP Paribas on international development, based on an exclusive knowledge and understanding of this market, and a sufficient maturity to consider expanding its business in Asia.

The Shanghai center is the last member of our existing international network including L'Atelier North America in San Francisco. With this new extension of the Paris-based Atelier, BNP Paribas has built an exclusive international intelligence resource – meeting its internal technology and innovation challenges and those of its clients,” added Louis Treussard, General Manager, L'Atelier BNP Paribas.

Just like L'Atelier BNP Paribas USA and the Paris-based entity, L'Atelier BNP Paribas Asie will provide Chinese companies and IT professionals with a “knowledge-hub” in order to better identify and understand the specific challenges related to IT and communication technology development.

Leveraging 30 years of expertise, BNP Paribas' technology intelligence center will provide its users with a new valuable means to “decipher” Asia's high-tech markets.

About L'Atelier BNP Paribas
L'Atelier BNP Paribas was founded in 1978 by the Compagnie Bancaire to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and communication emerging technologies. Today, L'Atelier offers information in various formats for both companies and individual users. “Les Ateliers” (workshops) are forums where French and other companies present their strategies, technologies and innovative services. “Les Conferences” are designed to provide a complete overview of a given market. The free daily newsletter (“La lettre de L'Atelier”) has gained general recognition as France's leading technology intelligence newsletter. The new Friday release provides international intelligence on worldwide trends and practices. The website of L'Atelier BNP Paribas (www.atelier.fr) gives full access to information, expertise, and events. L'Atelier publishes market surveys to assist in the decision-making process based on real-world data collection and analysis. L'Atelier also produces a week-end radio program (“L'Atelier Numérique”) on BFM Radio.

Today Atelier BNP Paribas is available at:
http://www.atelier.fr/
http://asie.atelier.fr/
http://www.atelier-us.com/
Press contact(s)
Press Contacts - RUMEUR PUBLIQUE
Vanessa Portois – 01 55 74 52 34 – vanessa [at] rumeurpublique (dot) fr