The bank for a changing world

JetFinance International becomes BNP Paribas Personal Finance in Bulgaria

  • 06.10.2008
Vassil Chalashkanov, appointed Chief Executive Officer

Paul Milcent appointed Deputy Executive Director

Since November 2007, JetFinance International, leading consumer credit specialist, has been the Bulgarian subsidiary of BNP Paribas (N°1 in Europe in personal finance).

Now, after the successful integration, JetFinance International becomes BNP Paribas Personal Finance (БНП Париба Лични Финанси) in Bulgaria and is adopting the company brand identity.

To support this change of identity, BNP Paribas Personal Finance is launching a communication campaign with a special offer: until the end of November 2008 all customers can get up to three free instalments, depending on the maturity of the loan:

  • between 18 - 30 instalments – one instalment is offered

  • between 31 - 48 instalments, 2 instalments are offered

  • with 49 instalments and over, customers will get 3 free instalments


The name of the current products offered by BNP Paribas Personal Finance remain JetCredit™, JetCredit™ Plus and JetCash™ because of their strong brand recognition.

The new Chief Executive Officer of BNP Paribas Personal Finance in Bulgaria will be Mr. Vassil Chalashaknov. Mr. Paul Milcent is appointed Deputy Executive Director.

“Our objective is to sustain the achieved leadership and to continue the responsible and transparent corporate policy. We are planning to expand the company portfolio with a comprehensive range of products and distribution channels.” said Mr. Chalashaknov.

“The vision for our future here in Bulgaria, is to focus first of all on our customers, their needs and with special attention to their new expectations. We will be able to get the advantage of 50 years of experience of BNP Paribas Personal Finance in both fields: consumer and mortgage loans. I believe that here in Bulgaria we have this advantage, too. It will allow us to be a step ahead our competitors,” commented Mr. Milcent.

“I am convinced that the new management team of BNP Paribas Personal Finance in Bulgaria has high potential and that the company has potential for growth. I am sure that they will improve its competitive positions and the company will be the recognized leader in the sector in Bulgaria.” said Mr. Guri former CEO, who is now member of the company Supervisory Board.

Bulgarian version (149 ko)


About BNP Paribas Personal Finance in Bulgaria

BNP Paribas Personal Finance in Bulgaria was created in 2001 (as JetFinance) and is the leading consumer finance company in Bulgaria:
- over 1.3 million consumer credits
- over BGN 700 million granted in credits
- over 750,000 clients
- 3,600 outlets, offering company's financial services
- a team of 2,300 employees and exclusive agents
For further information, please consult: http://www.bnpparibas-pf.bg

About BNP Paribas Personal Finance
On July 1st 2008, the merger between Cetelem, Number 1 in consumer credit in Western Europe, and UCB, the main player in the mortgage sector, gave rise to the inauguration of BNP Paribas Personal Finance; hence, by reuniting consumer credit, mortgage and refinancing activities, the two companies of the BNP Paribas Group have become a global credit player and European Number 1.
With its 29,400 staff members and more than €100 billion in outstanding loans managed in 30 countries spread over 4 continents, BNP Paribas Personal Finance hopes to integrate the world TOP 5 of its sector by horizon 2010.
For further information, please consult: http://www.bnpparibas-pf.com

About BNP Paribas
BNP Paribas is a European leader in global banking and financial services and is one of the 3 strongest banks in the world according to Standard & Poor's. The group is present in over 85 countries, with more than 168,000 employees, including 129,500 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank's two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
For further information, please consult: http://www.bnpparibas-pf.com
Press contact(s)
For more information:

Neno Nenov
Marketing Communications Manager
BNP Paribas Personal Bulgaria
Phone: 9 154 188
Mobile: 0885 154 254
Fax: 489 99 98
E-mail