The five teams to compete in the final had finished top in the first stage of the online game, which ran from 15 February to 15 March this year.
On the day, each team faced a final challenge before a jury composed of professors from participating universities and schools and members of the BNP Paribas Group's senior management*.
The final took place in two stages: during the first part of the day, the players worked on three finance cases related to the Group's activities: Retail Banking, Corporate and Investment Banking, and Investment Solutions. In the afternoon, BNP Paribas challenged the contestants to imagine the bank of the future (a view of the banking profession and developments in the sector over the next 5 years).
Michel Pébereau, Chairman of the BNP Paribas Group, presented the awards at a ceremony held in the Orangerie.
The final rankings are as follows:
1/ CeleStar, composed of 3 Indian students from the Indian Institute of Management in Calcutta.
2/ London City Boys, composed of 3 students, one from Luxembourg, another from Belarus, and the third from Italy, studying at the Cass Business School in London.
3/ Posteros, composed of 3 students, two from Georgia and one from Poland, studying at the ESADE Business School in Barcelona.
4/ Ares, composed of 3 students, one from Denmark and two from France, studying at the Business School of Copenhagen and the Ecole Supérieure de Commerce in Rouen respectively.
5/ A.M.C.A., composed of 2 Italian students (the third was absent due to exams), studying at the Università Bocconi in Milan.
Ace Manager – The Third Set had almost 13,000 participants from 140 countries this year.
All the finalist teams received awards. The three top teams won €9,000, €3,000 and €1,500 respectively. Tennis tickets were also awarded to the finalists. In addition – and for the first time – BNP Paribas offered each member of the top three finalist teams a broad range of international internship opportunities in the Group's three core businesses.
“Ace Manager - The Third Set” was designed by experts from BNP Paribas and is part of the strategy to strengthen the Group's reputation and appeal to young people. This game is particularly useful outside France, where our name is already well-known among business customers, and, in some countries, among private clients, but is not so familiar to students. The goal of BNP Paribas is to become a highly sought after employer among students worldwide.
This game promotes – in an entertaining way – the central role played by the banking profession in providing financing for its customers' projects in real world situations.
To strengthen our brand recognition and appeal to students in the finest universities and schools throughout the world, BNP Paribas has capitalised on the world of tennis (the sport has long been closely associated with our name due to our international sponsorship role, which goes back almost 40 years) and our strong ability to recruit and offer rewarding career opportunities. BNP Paribas now has 68% of its employees and clients outside of France, actively recruits all over the world for a wide range of talent, and offers an array of over 300 different professional areas.
Ace Manager – The Third Set
- 12,832 participants
- 140 countries represented
The countries most heavily represented in the game were: India (1,631 participants), Italy (1,222 participants), Russia (775 participants), Turkey (723 participants), China (690 participants), Ukraine (522 participants), Poland (488 participants), France (430 participants), Morocco (417 participants), and Spain (359 participants). Last year, the second edition attracted over 8,000 participants from almost 100 countries.
- The websitewww.acemanager.bnpparibas.com has received 340,000 visits since its launch on 20 Oct. 2009 with over 3.8 million page views.
- 5,785 fans on the Ace Managers Facebook page
- 509 followers on Twitter
BNP Paribas works in close cooperation with the TBWA\Corporate Agency on this international project.
*Daniel Bretones, president of ANDESE (Association Nationale des Docteurs en Sciences Economiques)
Muriel Atias, Execution Group (Corporate and Investment Banking, Corporate Finance) at BNP Paribas
Sophie Colliou, private banker – Wealth Management – Family business advisor – BNP Paribas
Olga Semenenko, Brand Manager, Europe Mediterranean– BNP Paribas
Jean-Francois Boutringain, head of Organisation and Development in the Group's Brand, Communications and Quality Department.
BNP Paribas and employment
BNP Paribas recruits many talented individuals each year. In 2011, BNP Paribas expects to hire approximately 24,500 people worldwide, 4,000 of whom will be in France. BNP Paribas also offers hundreds of VIE opportunities (voluntary international placements) and over 1,200 internships a year for students finishing their studies in France. The Group also places a strong emphasis on work-study programmes and will include 1,300 new participants this year.
BNP Paribas' main recruitment aim is integration over the long term. To achieve this goal, BNP Paribas provides personalised career management, with teams dedicated to assisting all employees in their career choices, mobility, and focus. The Group also has in-depth programmes for developing talents and skills.
Given the Group's great diversity, careers can be developed via moves within the same business line, between business lines, and to other geographic locations.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world*. The Group has a presence in more than 80 countries and more than 200,000 employees, including more than 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
* Rated AA by Standard & Poor's i.e. 3rd rating level on a scale of 22.