BNP Paribas has sponsored the Davis Cup since 2001 and has recently extended its partnership until 2016. This prestigious competition, which is watched by 1 billion television viewers, attracts competitors from 122 countries, communicates a powerful message for the Group. “As the premier global sponsor of tennis, BNP Paribas has had an exceptional and close relationship with this sport for more than 37 years. Since its partnership in 1973 with Roland Garros, the relationship with this sport has grown as BNP Paribas has expanded throughout the world. Therefore, the Group became an official partner of the Shanghai Masters in 2010. The signing of the partnership with the ITF in 2001, making BNP Paribas the title sponsor of the legendary Davis Cup, was a watershed for our global strategy of tennis partnerships,” said Antoine Sire, Head of Brand, Communications and Quality for BNP Paribas.
The Davis Cup by BNP Paribas provides an opportunity to convey the Group's strong values, including team spirit, boldness and excelling oneself, in all the regions where BNP Paribas is present. BNP Paribas has been present in Serbia since 2006 through its subsidiary Findomestic Banka. In 2008, the Group expanded its local activities in real estate through the alliance of BNP Paribas Real Estate with Danos & Associates. (Danos & Associates provides a complete range of real estate services.)
BNP Paribas and tennis
A committed partner of tennis for 37 years, BNP Paribas has demonstrated its active involvement in this sport on the local and international levels for professionals, families, educational institutions and communities. BNP Paribas has gradually become the world's number 1 tennis sponsor. It has been the official sponsor of Roland Garros since 1973, the title sponsor of the BNP Paribas Masters since 1986, and sponsor of the Bank of the West Classic in California since 1991, the Davis Cup and the Fed Cup by BNP Paribas since 2001 and 2005 respectively, the Internazionali BNL d'Italia in Rome since 2006, and the BNP Paribas Open in Indian Wells since 2009, not to mention its dynamic presence in numerous other international competitions (Grand Prix Hassan II in Casablanca, Open 13 in Marseille, etc.). The Group is also an official partner of Tennis Handisport International. By supporting a number of international federations, 2000 clubs, 550 amateur tournaments, as well as educational programmes throughout the world, BNP Paribas is participating in promoting tennis and encouraging its universal popularity. Finally, the Group's social values and commitments are demonstrated in the sports sponsorships it has developed through numerous programmes, including the Fête le Mur association established by Yannick Noah, the French Tennis Telethon, the Oberer Tennis Camp in Switzerland, and the BNP Paribas Taste of Tennis in the United States.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world* and the largest bank in the Euro zone by deposits. The Group is present in over 80 countries and has over 200,000 employees, including 160,000 in Europe. It holds key positions in three major segments: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is also rolling out its integrated retail banking model in Europe's Mediterranean zone and boasts a large network in the western United States. In its Corporate & Investment Banking and Investment Solutions businesses, BNP Paribas enjoys a leadership role in Europe, a strong presence in the Americas, and a solid base with rapid growth in Asia.
* Rated AA by Standard & Poor's, the 3rd highest ranking on a scale of 22.