In this newly created post, Christine will be responsible for formalising and implementing IRFS's communications strategy. As a member of BCQ's comex she will play a part in creating the Group's Brand and Communciations policy and make sure it is implemented in the various business lines and territories which fall within her remit.
Christine, 54 years old, graduated from Sciences Politiques internationales de l'Institut des Hautes Etudes Internationales de l'Université de Genève. She has a wealth of experience in economic news, corporate communications and the media. She started working as a reporter covering economics in Geneva before moving to Paris to do the same thing in 1982. In 1984 she joined L'Express magazine becoming its economics editor in 1987, a position she also held at Le Point magazine between 1990 and 1994. In 1994, she became the communications adviser to the Budget Minister. From 1995 to 2003, Christine was Director of Communications for Groupe Générale des Eaux, which became first Vivendi and then Vivendi Universal. Since 2003 she has worked for France Télévisions as Head of Communications for the channel France 2.
International Retail Banking and Financial Services
The International Retail Banking and Financial Services (IFRS) core business has four distinct business lines including BNP Paribas subsidiaries and branches, boasting well known brands and in many cases leading market positions. There are two specialised financial services business lines: BNP Paribas Personal Finance which comprises consumer credit (Cetelem) and private mortgages (UCB and its subsidiaries); and BNP Paribas Equipment Solutions (BNP Paribas Lease Group, Arval, Artegy, Arius). The two remaining international retail banking business lines comprise networks of local banks serving as platforms for growth for many of the Group's businesses in their domestic markets. International Retail Banking is split between the United States (Bank of the West, First Hawaiian Bank) and the Emerging Markets (Ukraine, Turkey, North Africa, Asia, Israel, Near and Middle East, Africa-Indian Ocean and French overseas departments and territories.