BNP Paribas Wealth Management has unveiled its new brand positioning to consolidate its position as a leading global wealth manager in a market that is changing fast and increasingly competitive.
This new worldwide brand positioning focuses on meeting the needs of wealth management’s clients with a clear commitment to supporting them in their personal ambitions, beyond just their financial goals, whether these are entrepreneurial, protecting the future of their loved ones, or undertaking a philanthropic venture.
The new positioning is summed up in the philosophy “Your wealth has a voice. Let it be heard.”, and is fully aligned with that of the BNP Paribas Group. It has been adapted in some 30 countries with local brand identities and in 11 different languages*.
The new positioning will be applied to all communications platforms (including digital media, social networks and client communications). It starts from May 2014 with a new advertising campaign which will be featured in international and national media. The campaign also has a strong digital presence, and appears in airport business class and private jet lounges.
“This new positioning is key to support our ambitions as a world leading private bank, #5 in assets under management with a large presence in Europe, Asia and US.” mentions Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management.
“It aims to reveal how, as a private bank, we differentiate ourselves from our competitors, and how we are committed to serve all types of clients: entrepreneurs, families, professionals, to reach their full potential.” underlines Sofia Merlo, co-CEO of BNP Paribas Wealth Management.
> Discover the interactive brand film of the campaign
* Local examples of declinations of BNP Paribas Wealth Management positioning:
BNP Paribas Wealth Management (Global): Your wealth has a voice. Let it be heard.
• BNP Paribas Wealth Management (Hong-Kong & China): 財富潛力，讓他有聲有色。
• BNP Paribas Banque Privée (France): Votre patrimoine a une histoire. Écrivons son avenir.
• BNP Paribas Fortis Private Banking (Belgium): Votre patrimoine a une histoire. Écrivons son avenir.
Uw vermogen heeft een rijke geschiedenis, samen geven we richting aan de toekomst.
• BNL – BNP Paribas Private Banking (Italy): Il tuo patrimonio ha una storia. Scriviamone insieme il suo domani.
• BGL BNP Paribas Banque Privée (Luxembourg): Votre patrimoine est unique. Exprimons ses ambitions.
• BNP Paribas Wealth Management (Switzerland): Votre patrimoine est unique. Exprimons ses ambitions.
• BMCI – BNP Paribas Banque Privée (Morocco): Votre patrimoine est unique. Exprimons ses ambitions.
• TEB ÖzelBNP Paribas ortakliği (Turkey): Varlıklarınızın dilinden anlıyoruz ve onlara değer katıyoruz.
• BNP Paribas Wealth Management (Spain): Su patrimonio es único. Desarrollemos juntos todo su potencial.
• BNP Paribas Wealth Management (Brazil): Seu patrimônio tem uma história. Deixe-nos ouví-la.
• BNP Paribas Bankowość Prywatna (Poland): Wszystko, co posiadasz ma swoją historię. Zaplanuj przyszłość wykorzystując nasze rozwiązania.
• UBCI – BNP Paribas Banque Privée (Tunisia): Votre patrimoine a une histoire. Écrivons son avenir.
About BNP Paribas Wealth Management
BNP Paribas Wealth Management is the world’s 5th largest private bank, present in some 30 countries. Over 6,300 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimising and managing their assets. The bank has €295 billion worth of assets under management (as at end March 2014).