The purpose of the international campaign, which will run until the year-end, is to illustrate not only the professional expertise of BNP Paribas Wealth Management staff but also the way in which they work closely with their clients, building long-term relationships. The photographs used in the campaign were all taken on BNP Paribas premises, and feature 25 staff in total.
Among the range of banking expertise shown – from personal portfolio management advisory to asset diversification – six have been chosen to represent our activities at global level: discretionary and non-discretionary portfolio management; finance solutions; support for small businesses; real estate investment; and philanthropy work.
At the local level it is the private bankers who personify BNP Paribas' wealth management service, and these experts are featured in the campaign to illustrate the close links they are forging with their clients.
The videos used in the Internet campaign, featuring the same staff appearing in the press campaign, will incorporate an innovative formula that enables visitors to learn more about the various banking areas in an interactive way, by clicking on the sub-headings appearing on the screen presented by each of the experts.
BNP Paribas Wealth Management (www.wealthmanagement.bnpparibas.com)
BNP Paribas Wealth Management is the world's 8th largest private bank, present in some 30 countries. Over 6,000 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimising and managing their assets. The bank has €257 billion worth of assets under management (as at end December 2010).
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the strongest banks in the world*. The Group has a presence in more than 80 countries and more than 200,000 employees, including more than 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
* Rated AA by Standard & Poor's i.e. 3rd rating level on a scale of 22.