The bank for a changing world

BNP Paribas Wealth Management publishes its investment strategy for 2015

  • 12.01.2015

BNP Paribas Wealth Management has published its global economic outlook for 2015, highlighting ten main investment themes to enable its clients to direct their investments to growth themes.

The economic divergences that started in 2014 will continue in 2015. The US faces the challenge of tightening its monetary policy without harming the economic revival. The other regions must do everything possible to support their economic growth.

The end of the year was marked by some jittery phases, particularly in Europe, and we took these into account when drawing up our ten investment themes for 2015. We have divided our investment themes into two main strategic areas: the search for yield and the opportunities in an environment of low growth and low returns.

For defensive investors, the quest for yield is still the main challenge.  We think long-bond yields will rise, albeit gradually. 


There are some interesting opportunities, detailed in the first three themes below.

Theme 1 – Opportunities in the bond universe

This first theme covers the relatively risky segments of the bond market where the cost of carry is attractive and durations are short. These segments include European and American “High Yield” bonds, a selection of emerging corporate bonds and European convertible bonds. These segments will digest—without too much difficulty—a moderate rise in long-bond yields. This is our base scenario for 2015.

Theme 2 – The long-term appeal of investments with high dividends

We have been recommending this niche for several years, keeping in mind that the quality of the dividend is as important as the amount; the dividend must be secure in the future. Within this theme, listed real estate investments provide attractive yields, much higher than the cost of capital.

Theme 3 – The appeal of flexible solutions

Flexible solutions based on structured products and alternative investment funds enable us to build defensive strategies with low volatility. We highlight the “Relative Value” and “Long/Short Equity” strategies. Both are fairly insensitive to market movements and should not be penalised by the expected rise in interest rates.

The second strategic approach is intended for investors who are willing to take on more risk. In the context of low economic growth and low yields, equity markets are preferred. The upward trend on stock markets in recent years will continue; any downturns should be considered as opportunities to reinforce positions.

Theme 4 – Benefiting from the rising US dollar

The US economy is outperforming the European economy; it is far ahead in this economic cycle.  The Fed is going to start tightening its monetary policy at a time when the ECB will pursue its unconventional, accommodative monetary policy. The dollar will remain strong and many stocks will benefit.

Theme 5 – Investment as a key support to growth

The growth recovery will come in part from corporate spending by companies whose financial situation is improving, particularly in the US. In Europe, the Juncker Plan, that has just been announced, should help infrastructure spending.

Theme 6 – A European revival

For all its difficulties, Europe is changing slowly but surely. It is gradually becoming a more integrated and more competitive region. The EU peripheral countries (Spain, Portugal, Ireland and Greece) are further ahead in this process than France and Italy. However, we are confident in the capacity of the European stock markets to recover in the long run, partly due to the fall in the euro.

Theme 7 – Emerging markets, the race for change

In the long term, the fundamentals of rapid economic growth and the development of world trade will favour the emerging markets. For 2015, we will focus on countries that are implementing major structural reforms, such as China, Mexico, India and Indonesia.

Theme 8 – Technology innovations and operational efficiency

Technology innovations and operational efficiency will enable companies to rationalise costs and improve margins. New technologies are changing the competitive scene and are beneficial for the leaders.                                                                                                 

Theme 9 – Demographic dividends: benefiting from the ageing population

This investment theme applies to the long-term horizon. It is not linked to the economic cycle because demographic cycles are very long. Healthcare, leisure, tourism and financial services are some of the sectors that are the most sensitive to this trend. Japan, with the oldest population in the world, is particularly concerned.

Theme 10 – Opportunities in the currency markets

The key point of this theme is the continuous rise in the dollar in 2015. Euro-based investors will therefore have more possibilities than dollar-based investors. For euro-based investors, the Norwegian krone and the Pound Sterling are attractive currencies. For dollar-based investors, only the Mexican peso and the Chinese yuan offer potential; both these currencies are also attractive versus the euro, of course. In the short term, the Norwegian and Mexican currencies are suffering from the decline in oil prices because they are hydrocarbon-exporting countries.



According to Florent Bronès, Chief Investment Officer at BNP Paribas Wealth Management: “2015 will see a rise in volatility because central banks are facing different constraints (the beginning of rate hikes in the US, the debate on the form of monetary accommodation in Europe, ongoing reforms in China, elections and structural reforms in Japan). We recommend benefiting from phases of uncertainty to increase positions in risky assets.”


The video about our ten investment themes is available on our website


About BNP Paribas Wealth Management

BNP Paribas Wealth Management is the world’s 5th largest private bank, present in some 30 countries. Over 6,300 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimising and managing their assets. The bank has €299 billion worth of assets under management (as at end September 2014).

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