Back to press releases
  • Group
  • Press release

BNP Paribas Wealth Management publishes BNP Paribas Individual Philanthropy Index by Forbes Insights

BNP Paribas Wealth Management today publishes the second edition of its Individual Philanthropy Index, which measures and reflects the commitment of philanthropists in four regions – Europe, Asia, the Middle East and for the first time, the United States. Scores are based on three main criteria: the amounts donated, innovation, and the effort invested by the philanthropists to promote their chosen causes.

The Index is derived from a survey of over 400 High Net Worth Individuals in the four regions, each with investable assets valued at $5 million or more. The survey was carried out by Forbes Insights between October and December 2013.

The BNP Paribas Individual Philanthropy Index is accompanied by a report from Forbes Insights setting out the background to the survey and detailing the analysis performed. It is further illustrated by personal stories of some of the world's best-known philanthropic givers. This year's publication explores the importance of timing to the philanthropic journey.

Main conclusions:

Top Causes
Among the top causes in the world, respondents from Europe, Asia and the Middle East cite the environment whereas health is the predominant cause for the United States – a cause cited as top cause in 2013.
This year the question asks about both regional and worldwide causes, and health remains the top local cause.
The Middle East and the United States also stand out by selecting social change as one of the top three issues for philanthropy in the world.

The Index shows that the motivations of the philanthropists surveyed vary among the four regions and are largely rooted in local history and culture.
· In the United States and the Middle East, it is first and foremost personal ties and experience linked to the chosen cause that motivate philanthropists, mentioned by 22% and 29% respectively of those interviewed in the two regions.
· In Asia, the main motivator, cited by 19% of respondents, is the desire to give something back to society.
· In Europe, the altruistic desire to help others, is mentioned by 22% of respondents, comes out as the top motivator.

Regarding the urgency of philanthropic giving:
· 79% of those polled describe the worldwide need for philanthropicgiving as ‘urgent' or ‘extremely urgent'.
Regarding the progression of the amount devoted to their philanthropic initiatives:
· Philanthropists' relative view on the current state of their wealth can encourage them to increase their giving: this is the case for over 50% of respondents in the US and Asia and 72% of those surveyed in the Middle East.
· In Europe, the picture is less clear-cut, with 40% stating that the current state of their wealth encourages them to increase their giving whilst an equal number indicate that their perception would drive them to reduce their giving.

Regarding the time-frame for achieving results:
· The Middle East is the region where philanthropists take the longest-term view. More than half of all philanthropic donors are prepared to wait more than 25 years to see the impact of their philanthropic actions.
· Donors in Asia, the United States and Europe expect to see faster results, i.e., in under 10 years. Among these, the region with the highest proportion of philanthropic donors expecting to see the effect of their actions within this time-frame, is Asia (69%).

About BNP Paribas Wealth Management
BNP Paribas Wealth Management is the world's 7th largest private bank, present in some 30 countries. Over 6,000 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimising and managing their assets. The bank has €277 billion worth of assets under management (as at end March 2013).
Our philanthropic approach
In addition to our Individual Philanthropy Offering launched in 2008, which includes individual philanthropy advisory services and the Fondation de l'Orangerie for Individual Philanthropy, Wealth Management has an important role in promoting philanthropy itself.
We are strongly committed to supporting initiatives that raise awareness and increase dialogue on philanthropy.
Awareness raising initiatives: In order to showcase some of the remarkable initiatives carried out by philanthropists worldwide, in 2008 we created the BNP Paribas Prize for Individual Philanthropy, awarded annually.
Through a Strategic Partnership with the Chair of Philanthropy at ESSEC Business School, we contribute to the study, development and promotion of individual philanthropy and social investment.
We are committed to better understanding the act of giving as well as the profiles and motivations of the world's philanthropists. We have commissioned qualitative studies to enable a better comprehension of individual philanthropy and its practices.
All reports are available at

About Forbes Insights
Forbes Insights is the strategic research and thought leadership practice of Forbes Media, publisher of Forbes magazine and, whose combined media properties reach nearly 50 million business decision makers worldwide on a monthly basis. Taking advantage of a proprietary database of senior-level executives in the Forbes community, Forbes Insights conducts research on a host of topics of interest to C-level executives, senior marketing professionals, small business owners and those who aspire to positions of leadership, as well as providing deep insights into issues and trends surrounding wealth creation and wealth management.