The bank for a changing world

BNP Paribas strengthens its communication team

  • 27.01.2012
Bertrand Cizeau, 43, formerly Director of Brand, Communications and Advertising for Cetelem
(BNP Paribas Personal Finance), has been appointed Deputy Director for Brand, Communications and Quality for the BNP Paribas Group.

Marianne Huvé-Allard, 50, formerly Head of Brand and Communications for BNP Paribas Corporate and Investment Banking (CIB), succeeds Bertrand Cizeau as Director, Brand, Communications and Advertising for BNP Paribas Personal Finance.

Bruce Hedgcock, 53, who served as Deputy to Marianne Huvé-Allard, has now been promoted to Head of Brand and Communications for BNP Paribas CIB.

Jean-François Boutringain, 49, has been appointed Chief Operating Officer, for Brand, Communications and Quality for the BNP Paribas Group, in charge of coordinating teams and resources.

Antoine Sire, BNP Paribas Group Director of Brand, Communications and Quality, underlined that “These appointments enable us to strengthen our Communication resources at a moment when the banking sector is facing serious challenges in terms of its image. At such a time we need to make special efforts to inform, explain and ensure that the value and social usefulness of our profession is recognised and the ethical approach which we bring to our work fully appreciated by the public.”

About BNP Paribas
BNP Paribas ( has a presence in 80 countries with nearly 200,000 employees, including more than 150,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and
BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
Rated AA- by Standard & Poor's, BNP Paribas is one of the best rated banks in the world.


Bertrand Cizeau, 43, holds a Masters degree in International Financial Markets from Paris-Dauphine University. He began his career at Paribas in 1994, taking charge of Investor Relations. In 1999, he moved to the GAMMA photo-journalism agency as Managing Director. In 2001, he joined Cetelem as Director of Communication, launching and developing a communication strategy based on the ‘Cetelem Little Green Man' and the concept of Responsible Lending. From 2009 onwards he served as Director of Brand, Communications and Advertising at Cetelem (which became BNP Paribas Personal Finance).

Marianne Huvé-Allard, 50, read political science at the Institut d'Etudes Politiques de Paris and graduated with a Masters of Arts from Fordham University in New York. With over twenty years' experience in corporate and financial communication in Paris and in London, she spent part of her career at the Paris Bourse, today known as Nyse Euronext, where she was in charge of communication, investor relations and operational marketing from 2000. Before joining
BNP Paribas in 2007 as head of Brand and Communications of its Corporate and Investment Banking (CIB) division, Marianne Huvé-Allard was based in London as global head of Communications and Brand for AXA Investment Managers after three years as director of Communications and Strategy for the index provider FTSE.

, 53, received a BA in History from the University of Illinois in 1981 and a JD from the University of Michigan Law School in 1984. With almost 20 years of experience in the banking world, he practiced commercial real estate law in the US for over six years before becoming a commercial translator of legal and banking material in France and Morocco. He joined Bruce Hedgcock
BNP Paribas in New York in 1994 where we worked in the Merchant Banking division. In 1996, he transferred to Paris in the Commercial Banking department for the bank. In 2000, he joined the bank's Advertising Department where he last managed the international and business to business advertising for the Group. In 2009 he became Deputy Head of Brand and Communication for
BNP Paribas Corporate and Investment Banking.

Jean-François Boutringain, 49, graduated from the Institut d'Etudes Politiques (IEP) Paris business school, started his career in 1987 at Paribas Madrid CIB Mergers & Acquisitions. He joined in 1989 the Paribas Investment Solutions activities in Paris, as Head of Marketing Support for the Institutional & Private Banking Clienteles. In 1995, he was appointed Head of Marketing & Development at Credit du Nord – Etoile Gestion, and Member of the Executive Committee of the asset management subsidiary of the French Retail Bank. He returned to Paribas Asset Management in 1997 in charge of preparing the introduction of the Euro and in 1999 of the merger between Paribas and BNP' Asset Management teams. In 2001, following the BNP Paribas merger, he became Global Head of Marketing & Communications for BNP Paribas Securities Services, the wholly-owned asset servicing bank of BNP Paribas. Jean-François Boutringain joined in 2005 BNP Paribas' Corporate Communications, Head of Coordination & Development in 2007, and Member of the new Brand, Communications & Quality Executive Committee.
Press contact(s)
Press contacts:

Carine Lauru – carine.lauru [at] bnpparibas (dot) com – 01 42 98 13 36
Isabelle Wolff – isabelle.wolff [at] bnpparibas (dot) com – 01 57 43 89 26