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BNP Paribas starts retail banking operations in Russia

BNP Paribas, one of the largest international banking groups, has started its corporate, SME and retail operations in Moscow. Philippe Delpal has been appointed Global Head of Retail Banking and Consumer Finance in Russia.

BNP Paribas has been operating in Russia for over thirty years and now offers a wide range of banking services to individuals, small and medium enterprises and corporate clients.
In February 2008, as a part of its global strategy to expand organically on fast-growing markets, BNP Paribas opened its first 3 banking branches in Moscow.

Over the next 3 years, BNP Paribas plans to establish ATM and branch network of 80 offices in Moscow and Russian regions.

Based on international expertise and know-how, BNP Paribas offers a complete product offer including mortgages, personal loans, auto loans, deposit accounts and banking cards for individuals, and various banking services, trade services and loan solutions for SME and corporate clients.

Philippe Delpal, Global Head of Retail Banking and Consumer Finance said: "After a successful start of our corporate business in middle 2007 now we have reached portfolio of USD 400 million. On the retail banking and SME part the preparation stage is now over and we are proud to deploy in the first three branches our commercial strategy based on our 3 T concept - transparency, trust and technology.”

Guido van Hauwermeiren, Head of Emerging markets of International Retail and Financial Services, commented: "Increasing BNP Paribas presence in Russia is central to our strategy in emerging markets. We think this country has tremendous potential for banking services to accompany its rapid economic development. We see Russia as a fast-growing market where BNP Paribas is now writing its own history."

This step will generate significant growth of BNP Paribas and synergies opportunities in Russia with a vast platform of services: Corporate and Investment Banking, Consumer Finance under the brand name Cetelem, Life insurance company Cardif, Arval, operational leasing and corporate fleet management company, and Retail Banking.

In emerging market, BNP Paribas' priority is to bolster its presence, doubling in 3
years its revenues in these regions to reach 15% of the Group's total revenues. In the Mediterranean and in far Eastern Europe, BNP Paribas is deploying the Group's
integrated model, drawing on these countries' geographic and cultural proximity to Europe
and taking advantage of the existing strong presence, in particular with energy and
commodities finance teams.

About BNP Paribas
BNP Paribas ( is a European leader in global banking and financial services, is one of the 4 strongest banks in the world according to Standard & Poor's. The group is present in over 85 countries, with almost 163,000 employees, including almosst 127,000 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank's two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.

Press Contact:
Anna Georgieva - +7 916 592 07 02 - anna.georgieva [at] cetelem (dot) ru
Maria Yelutina - +7 926 979 13 28 - maria.yelutina [at] bnpparibas (dot) com
Isabelle Wolff - + 33 1 57 43 89 26 - isabelle.wolff [at] bnpparibas (dot) com