In the overall worldwide rankings of financial institutions, the BNP Paribas brand is ranked number 7, with an estimated value of $20.2 billion.
BNP Paribas moved up two notches compared with last year, and sees its brand value increase by close to $2 billion, despite an economic environment in Europe that is hardly conducive to growth.
In the Retail Banking category, the BNP Paribas brand is ranked number 4 worldwide.
In Insurance, the Bank is ranked 5th worldwide.
In Europe, the BNP Paribas brand this year tops the ranking for the first time.
These results reflect the importance BNP Paribas gives to brand development worldwide. BNP Paribas believes that a strong brand is key factor in its ability to compete, and a strategic asset which serves to foster the reputation of the bank and its various business lines.
These rankings are the outcome of the Group's diversified development, in terms of both geographies and business activities. They are also a tribute to the ongoing progress of the company's branding and communications ecosystem worldwide, which combines strong local integration with an increasingly consistent global approach. Not least, these results also reflect the Group's consistent investment in the sport of tennis over the past 40 years, which was acknowledged recently when BNP Paribas was named ‘Sponsor of the Decade' in France during a ceremony in Paris where the Sporsora Trophies for sports marketing were awarded.
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About BNP Paribas
BNP Paribas (www.bnpparibas.com) has a presence in nearly 80 countries with 190,000 employees, including 145,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.