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BNP Paribas Private Bank : An ambitious growth strategy with an innovative range of products and services

Published On 27.02.2001
BNP Paribas Private Bank is introducing its range of products and services designed to better meet the needs of the new breed of younger, better informed international private customers who require more personal advisory and innovation. With over
euro 104 billion in assets under management in 30 countries, BNP Paribas ranks among the top ten private banking groups in the world. The bank is already number 1 in France with euro 45 billion in assets under management. In 2000, the Bank undertook a number of large-scale strategic investments to secure state-of-the-art technology and to bring in international experts. It continues to pursue an ambitious growth strategy in selected markets with strong growth potential.

BNP Paribas Private Bank's product and service offering draws on expertise in a range of fields and dedicated teams of international experts who provide personal advisory and management services. These include:

- A large range of innovative products and services specially designed for private banking customers
The dedicated teams of specialists at BNP Paribas Private Bank, which in 2000 grew substantially, deliver custom-made solutions to their customers, ranging from wealth management solutions to the most sophisticated structured products. Private Bank offers a wide array of products and services such as investment funds (Parvest), securities recommendations (stocks, bonds; warrants, etc.), and can develop and advise customers regarding derivative financial products. It also advises its customers on a selection of the market's best investment funds and structured products.

- Expertise in wealth management services
Given the complex and growing global nature of customers' wealth and wealth management issues, BNP Paribas Private Bank offers innovative legal and tax solutions designed to help customers protect their investments and pass them on to their loved ones.

- Specific know-how in assets diversification advisory
To meet the needs of its customers who wish to diversify their investment portfolios, BNP Paribas Private Bank has, over the past 25 years, developed expertise in financial consulting services and investing in art (Art Investment Consulting Services), choice property in the country (AgriFrance) and prime real-estate in Paris and the French Riviera (BETI).

BNP Paribas Private Bank's ambition is to consolidate its positions by capitalising on this advanced range of international products and services. It also plans to pursue its growth strategy, relying on its teams' capacity to originate new cash, the Group's business potential as well as investments in the field of technology (processing transactions, reporting, Web site) and, where appropriate, seize on growth opportunities through acquisitions (to expand our product and service offering or our organisation's reach geographically).