In Sweden, in just a few years, BNP Paribas has already proven its ability to switch from the status of “pure lender” to the status of “principal financial partner” of many of the country's large corporate clients. Through the proximity and mobilisation of on-site sales teams, this representative office will make it possible to strengthen existing relationships and obtain new clients.
With 9 millions inhabitants, Sweden is the largest country in Scandinavia. Its projected growth of 3.8% in 2007 is higher than that in the Euro zone. Heavily dependent on trade, it has a well-developed industrial sector that has been very successful in foreign markets, as demonstrated by world famous Swedish brands such as Electrolux, Ericsson, Sandvik, SCA, Scania, SKF, Volvo …
The BNP Paribas group is also present in Sweden through its insurance subsidiary Cardif Pinnacle, which has had an office in Göteborg. Since 2000, Cardif has had concluded numerous partnerships with large banks and finance houses of car manufacturers. It sells creditor insurance and individual protection and has already 130,000 customers.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in global banking and financial services and is one of the 5 strongest banks in the world according to Standard & Poor's. The group is present in over 85 countries, with 155,000 employees, including 123,000 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank's two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.