The bank for a changing world

BNP Paribas launches “Starbank” a game which allows employees to learn about banking activities

  • 02.03.2009




BNP Paribas is introducing “Starbank”, a serious game designed to help new recruits understand how a bank works. This innovative, interactive game has been developed to complement the existing training activities that are part of the bank's induction programme.

Additionally, the “Starbank” program provides new employees with a knowledge base of fact sheets summarising the specific aspects of the BNP Paribas group: its businesses, activities, core values and management systems.

The aim of the game is for players to build a fictitious bank in an orbital city of the future. They must develop their business by establishing structures such as sales outlets or a business centre, or by investing in new business lines and services. Performance indicators enable the players to track the profitability of their investments in real time. “Starbank” is an enjoyable way for new employees to learn about the Bank's three core businesses: Retail Banking, Asset Management and Services and Corporate & Investment Banking.

Playing “Starbank” gives novices a chance to learn from experience, from failure as well as success, and to reflect on their chosen strategies. Once the game has begun, players can go back to square one as many times as they like, thus consolidating the learning process.

At the start of the game, the players are supported by Marvin, who introduces them to the game.

This simulation game is fully interactive and educational. It is available in 3 languages, French, English and Italian.

The advertising banner is available at:
http://starbankthegame.bnpparibas.com


About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in global banking and financial services and is one of the 6 strongest banks in the world according to Standard & Poor's. The group is present in 85 countries, with more than 171,000 employees, including 131.000 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank's two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
Press contact(s)
Press contact BNP Paribas
Alia Ouabdesselam - +33 (0)1 40 14 66 28 – alia.ouabdesselam [at] bnpparibas (dot) com