The new website, euro.bnpparibas.com, was developed to help users learn to convert to the new currency and provides answers to the most commonly asked questions about the euro. This website specific sections for individual customers, professionals and corporate customers.
To do this, the site features three sections with general and practical information: "Euro actu" ["Euro News"] provides up-to-date information on the euro; "zone euro" ["Euro Zone"] has information (made available in partnership with AFP, the French Press Agency) on the 12 countries that make up Euroland; and, lastly, there is the section featuring "infos practiques" ["Practical Tips"]. There is the "histoire de l'euro" ("History of the Euro") section which highlights the various stages of European construction since 1951.
The website was developed as an interactive tool. It features a "euroquiz" enabling web users to test their knowledge and check their answers in the FAQ section.
Euro Youth: An Educational Website for Young People Ranging in age From 7 to 99...
But the primary innovative feature is the "euro jeunes" ("Euro Youth"), the first major fun and educational website giving young people ownership of the new currency through information and games:
· The younger kids (from 7 to 15) can learn to manager a "virtual" account by participating in the "euro de poche" ("Pocket Euro") and win euro bank accounts and free passes to Disneyland Paris.
· The older ones (from 16 to 25) can take "virtual" trips to European capitals and take part in the "euro trotters" games and win euros or an exciting trip around Europe.
BNP Paribas switched the cheque accounts of its 6 million customers in France on 24 August 2001. To date, over 70% of these customers have received chequebooks in euros, and the Bank is preparing to distribute 2.6 million "first euros" kits starting on 14 December 2001.
At the same time, BNP Paribas is currently in the process of recruiting 5,000 students, as well as 2,500 temps to work from 14 December to 17 February.