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BNP Paribas, an integrated bank serving European customers, launches BNP PARIBAS PRIORITY, its first transversal, pan-European offer for individuals

With more than 15 million individual and business customers and 4,200 branches in Europe, BNP Paribas has built up an exceptional integrated and customer-focused network over the last 10 years.
Two years after the successful launch of the “One Bank for Corporates in Europe” offer for its European corporate and SME clients, BNP Paribas is now rolling out BNP PARIBAS PRIORITY, its first transversal offer for individual customers in five countries – Belgium, France, Italy, Luxembourg and Turkey.

Very positive feedback for “One Bank for Corporates in Europe”, the bank's transversal offer for European businesses
In 2010 BNP Paribas broke new ground with the launch of a pan-European offer designed to help businesses to develop in Europe. For the first time, business customers were offered an extended banking solution, with a single entry point, and full European coverage.
Two years after the launch, the results speak for themselves: the offer has generated more than 3,500 new business customers, exceeding the initial target of 3,000.

The BNP Paribas “One Bank for Corporates in Europe” offer is now a broad network covering 24 European countries and comprising 138 business centres and 1,700 relationship managers dedicated to business clients.

BNP Paribas Priority: a new customised offer for individual customers
BNP Paribas Priority is aimed at “mass affluent” customers who are not yet eligible for wealth management services but whose international leisure and business lifestyles, awareness of multi-local banking, and significant assets or income call for a joint and dedicated product and service offering to be available in all countries while taking into account the characteristics of each market. These customers are primarily seeking a personalised relationship, and recognition of their loyalty, for example through competitive and differentiated products and services and a complete multichannel service with optimal accessibility.

To meet all of these expectations, the BNP Paribas Priority offer comprises two distinct parts:
- a core set of differentiated, joint products and services which include transversal customer services based on the BNP Paribas Group's international dimension.
In addition to a customised relationship with a dedicated advisor and regular contact and follow-up, customers benefit from personalised and proactive advice, a comprehensive and regular analysis of their personal situation and needs, special tailored offers, and international assistance;

- competitive and high-performance local offers adapted to each market and comprising products, dedicated services and special rates.

The BNP Paribas Priority offer was first launched in Belgium in January. It has been well received by customers and the target of 180,000 customers by the end of 2012 has already been exceeded.
In France, the product was initially introduced in the spring as a pilot scheme at around 100 branches before being rolled out to all customers in September with great success: almost 83% of customers like the initiative, 70% intend to subscribe and more than 15,500 customers have already signed up since the launch.

This month, the offer is being rolled out in Italy, Luxembourg and Turkey.

The same advertising campaign to support the launch has been running since the beginning of October in all five countries. It is widely visible at airports and train stations.

“At BNP Paribas, we have been building Europe for several years: and the Europe we are building is the Europe of our clients that corresponds to the needs of individuals and businesses based in the European Economic Area. With BNP Paribas Priority, we reaffirm our determination to serve our individual and business customers” said François Villeroy de Galhau, Chief Operating Officer and Head of Domestic Markets.

International cash withdrawals

To provide even more assistance to customers in Europe and beyond, BNP Paribas has just launched “Global Network”, an intra-group agreement that applies to cash withdrawals of individual customers from any BNP Paribas Group ATM worldwide.

In countries where BNP Paribas has no ATMs, the Group has signed a reciprocal agreement that involves six of the world's largest financial institutions: Bank of America, BNP Paribas, Barclays, Deutsche Bank, Scotiabank and Westpac. They have joined forces in a project called Global ATM Alliance, which enables customers to make cash withdrawals from a broad network of ATMs in more than 40 countries. This cooperation between major international banks means better rates and greater security for customers.

Together, these two agreements make it possible, for example, for all BNP Paribas customers in France to withdraw cash from more than 55,000 ATMs worldwide free of charge.

About BNP Paribas
BNP Paribas ( has a presence in 80 countries and nearly 200,000 employees, including more than 150,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey and Eastern Europe, and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.