The new subsidiary of BNP Paribas Private Banking has been named Banque Privée Anjou to reflect its core business in private management and to its head office based rue d'Anjou in Paris.
With this decision, BNP Paribas is demonstrating its desire to preserve the characteristics of the subsidiary while broadening the scope of solutions offered to customers. This approach is consistent with the continuing efforts to improve customer satisfaction which BNP Paribas Private Banking has made one of its top priorities.
Marie-Claire Capobianco, Director of BNP Paribas Private Banking in France, has been appointed Chairman of Banque Privée Anjou. The Board of Directors has appointed Thierry Girard as Chief Executive. Thierry Girard was previously a private banker (family shareholding) in the Ile de France region for BNP Paribas Private Banking.
Customers will keep their normal contact for the complete management of their assets. The same teams, backed by the experts of BNP Paribas Private Banking, will continue to assist them and offer innovative and relevant solutions.
With the arrival of Banque Privée Anjou, BNP Paribas enhances its number one position in the French private banking market and crosses a new threshold in its domestic market with the addition of nearly 3 billion euros in customer assets and recognized expertise with customer associations.
BNP Paribas Private Banking in France has a network of about one hundred private banking centres, employs over 1,600 staff and manages 56 billion euros of assets at year-end 2006. With over 130 billion euros of client assets worldwide, BNP Paribas Private Banking ranks also 8th among private banks in the world (Magazine Euromoney 2007).
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in banking and financial services, and ranks among the world's top 15 banks by market capitalization. It has around 140 000 employees, 110 000 of whom are based in Europe. The group occupies leading positions in three significant fields of activity: Corporate and Investment Banking, Asset Management & Services and Retail Banking. It is present in 85 countries and has a strong presence in all the key financial centres. Present throughout Europe, in all its business lines, France and Italy are its two domestic markets in retail banking. BNP Paribas enjoys a significant and growing presence in the United States and leading positions in Asia and in emerging markets.