With this decision, the Group confirms its commitment to supporting international tennis, as title sponsor of both the Davis Cup by BNP Paribas and the Fed Cup by BNP Paribas, plus the two associated junior competitions. BNP Paribas also confirms its involvement in sport for the handicapped, as it will continue to be one of the global partners of wheelchair tennis. In addition, the Group is to maintain its support for the ITF Worldwide Coaches Conference, held every two years, and the ITF regional coaching workshops.
Antoine Sire, Head of Brand Communication and Quality at BNP Paribas, said: “As the first global sponsor of tennis, BNP Paribas has had an exceptional and close relationship with this sport for more than 37 years. Since its partnership in 1973 with Roland Garros, the relationship with this sport has grown over time reaching global proportions mirroring BNP Paribas's international development.
“The signing of the partnership with the ITF in 2001, making BNP Paribas the title sponsor of the legendary Davis Cup, was an important step in this evolution. The partnership was extended in 2005 to incorporate Fed Cup, including the junior competition, and in 2009 wheelchair tennis. Valuing loyalty and the exceptional relationship forged with the ITF, BNP Paribas has decided to renew this global partnership for a further five years.”
“BNP Paribas is an outstanding partner for the ITF's international team competitions,” said ITF President Francesco Ricci Bitti. “As one of the world's largest banks, with a network in over 80 countries, it is a perfect fit for both Davis Cup and Fed Cup with its global reach. Added to this is BNP Paribas's love of and commitment to tennis around the world, which is a responsibility that we at the ITF are proud to share with them. We look forward to a long and successful relationship with BNP Paribas, now through at least 2016.”
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world* and the largest bank in the eurozone by deposits. With a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in Asia.
* Rated AA by Standard & Poor's i.e. 3rd rating level on a scale of 22.
BNP Paribas and tennis
For more than 37 years, BNP Paribas has been actively involved in tennis sponsorship, both locally and internationally, for professionals, families, schools and the community. Gradually, BNP Paribas has become the world's number one tennis sponsor: official global sponsor of Roland Garros since 1973, and sponsor of Davis Cup since 2001, Fed Cup since 2005, BNP Paribas Masters since 1986, Bank of the West Classic in California since 1991, Monte Carlo Masters Series since 2005, Internazionali BNL d'Italia in Rome since 2006, as well as being actively involved in other international competitions (Marseille Open 13, Strasbourg Open, Lyon Grand Prix de tennis, etc.). In 2009, BNP Paribas extended its involvement in tennis by becoming the sponsor of the BNP Paribas Open in Indian Wells and the Grand Prix Hassan II in Casablanca. BNP Paribas has become an Official Partner of Wheelchair Tennis. BNP Paribas is also involved in more than 550 tournaments locally in France, including the BNP Paribas family trophy, various training programmes set up by the French Tennis Federation and Yannick Noah's “Fête le Mur” association.