Back to press releases

BNP Paribas Epargne Entreprise : An Ambitious Expansion Strategy With an Innovative Service Offering and Greater Resources

BNP Paribas Epargne Entreprise has unveiled its strategy and the resources it has earmarked to bolster its position in the employee savings market, a fast-growing market with new opportunities since the Fabius Act was passed.

Managing EUR 6.09 billion in assets in employee savings schemes at the end of 2001, 5,200 customers (leading corporations and small and medium sized enterprises) and 1,300,000 employee accounts, BNP Paribas ranks third in the market in France. Its business expansion strategy is ambitious with the aim of achieving 15% of the employee savings market in France by 2003.

BNP Paribas Epargne Entreprise is positioning itself Company Savings Planner able to offer its customers:
- a personal solution taking into account the particulars of their company;
- vast experience in the three areas of company savings, i.e. save as you earn, employee shareholding and retirement schemes;
- cross-cutting expertise inemployee benefits planning, financial management, account management and communications.

For this, BNP Paribas Epargne Entreprise draws on the expertise of other entities within BNP Paribas Group: BNP Paribas Asset Management (develops and manages mutual funds), Natio Vie and Cardif (develops and manages group insurance policies), BNP Paribas Securities Services (stock options and direct shareholding), BNP Paribas Equity Derivatives (structured financial instruments and leverage effect deals).

BNP Paribas Epargne Entreprise develops and implements for each of its customers the corporate savings solution best adapted to its corporate and economic environment and its strategic objectives.
The solutions developed combine tax incentives provided by law, financial engineering related to such incentives and the indispensable customer services, available to companies and employees alike.

In addition to its own sales force, based in Paris and spread out across France, BNP Paribas Epargne Entreprise's services are available throughout the BNP Paribas network, and in particular through its 800 corporate account officers. BNP Paribas Epargne Entreprise also has integrated call centre and a website in several languages.

It is also expanding its business through partnerships under the dedicated brand name Generial.

In 2001, BNP Paribas Epargne Entreprise made substantial strategic investments to expand its organisation, reinforce its distribution capacity and have cutting-edge technology, thus anticipating future market needs.

Growing steadily since 1997, BNP Paribas Epargne Entreprise, the market approach of which has been confirmed by its performance, will strive to meet the objectives it has set out for itself.