Sponsor of the Davis Cup (since 2001), the Fed Cup (since 2005), the Monte Carlo Masters Series (since 2005) and the Masters of Rome (from 2007), the BNP Paribas Group is the leading sponsor of world tennis today.
BNP Paribas' support of Roland Garros since 1973, and of the BNP Paribas Masters since 1986, is at the origin of this partnership. This represents the flagship of an original sponsorship approach, which focuses exclusively on tennis but also supports the sport in every area, including families with the BNP Paribas Family Trophy, plus nearly 450 regional tournaments, wheelchair tennis and social with the “Fête le Mur” Association.
As before, the new 5 years partnership signed with the FFT comprises 3 parts:
- BNP Paribas remains the Official Sponsor of the Roland Garros French Open
- The Bank is confirmed as the Title Sponsor of the BNP Paribas Masters
- BNP Paribas is supporting the FFT in all areas to promote tennis in France: progressive tennis, mini-tennis, junior club, and adult tennis, as well as continuing to offer the “partner club licence” privilege card. Finally,
BNP Paribas naturally remains the sponsor of the official team of ballboys and ballgirls at Roland Garros, which lets enthusiastic youngsters participate at close quarters in the incredible experience of the French Open.
BNP Paribas has had a longstanding involvement with the yellow ball and, having now lasted 34 years, is one of the longest partnerships in the history of sport. This embodies the value of loyalty, an inherent feature of this partnership, along with the values of personal challenge, generosity and fair play that are traditionally associated with tennis.
As with all love stories, the relationship between BNP Paribas and tennis began somewhat by chance, when FFT, who wanted to create some spectator boxes at the back of the court, phoned BNP Paribas, to ask to sponsor the building project. Over the years, the relationship has gone from strength to strength. Since then,
Roland Garros has become one of the greatest sporting events in the world, while
BNP Paribas has made its mark among the leading international banking institutions.
2000 was a particularly symbolic year, as Roland Garros inaugurated its new centre court and BNP Paribas introduced its new logo at the French Open, while the bank's new global vision was reflected by its decision to sponsor the Davis Cup. This men's team competition sees some 140 countries across the globe compete every year. Similarly, after joining the BNP Paribas Group in 2006, the major Italian bank BNL has become the title sponsor of the Internazionali BNL d'Italia.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in banking and financial services, and ranks among the world's top 15 banks by market capitalization. It has around 140 000 employees, 110 000 of whom are based in Europe. The group occupies leading positions in three significant fields of activity: Corporate and Investment Banking, Asset Management & Services and Retail Banking. It is present in 85 countries and has a strong presence in all the key financial centres. Present throughout Europe, in all its business lines, France and Italy are its two domestic markets in retail banking. BNP Paribas enjoys a significant and growing presence in the United States and leading positions in Asia and in emerging markets.
About the French Tennis Federation
The French Tennis Federation founded October 30th 1920 (www.fft.fr) and recognized as a public service, is an association abiding by the law of 1901. Entrusted by the Ministry of Sports and under the responsibility of its president Christian Bîmes, its missions are to organise and develop the practice of tennis in France. The FFT also manages the pedagogical and competitive aspects of the sport, as well as supports and coordinates the activities of its affiliated clubs. It represents France in international events such as Davis Cup, Fed Cup and the Olympic Games. It defends the interests of French tennis in regards to the government and the world governing bodies of tennis (ITF, ATP, WTA). And finally, every year, the FFT organises two major international events: Roland Garros and the BNP Paribas Masters.