BNP Paribas has topped the rankings for a number of corporate banking services in Europe in this year’s annual Greenwich Associates survey, and in particular has increased its market penetration in both European and Eurozone Large Corporate Banking.
The Group was ranked N°1 for Market Penetration in the following categories:
- European Top-Tier  Large Corporate Banking (58% market penetration vs 56% last year)
- Eurozone Large Corporate Banking (66% market penetration vs 64% last year)
- European Top-Tier Large Corporate Cash Management (36%)
- Eurozone Large Corporate Cash Management (45%)
- European Debt Capital Markets - Corporates (29%)
- European Large Corporate Trade Finance (32%)
BNP Paribas was also confirmed as a leader in several qualitative ratings:
- N°1 European Top-Tier Large Corporate Banking Quality
- N°1 Eurozone Large Corporate Banking Quality
- N°1 European Top-Tier Large Corporate Cash Management Quality
In addition, the survey confirmed BNP Paribas' leadership in France, Belgium and Luxembourg (and a N°3 ranking in Italy) both in Corporate Banking and Corporate Cash Management for market penetration and quality.
Yannick Jung, Head of Corporate Coverage Europe, Middle East and Africa (EMEA) at BNP Paribas, said: “Despite a challenging economic environment, BNP Paribas has confirmed in 2014 its position as the leading banking partner for corporates in Europe and as the European leader in the field of cash management. This is testament to our ability to leverage our strengths to best serve our European client base, in particular our extensive pan-EMEA network, our presence in Asia Pacific and North America, our diversified range of products and solutions, as well as our ability to deliver tailored advisory services. Our teams are immensely grateful and proud of the trust our European corporate clients show in BNP Paribas.”
Pierre Fersztand, Global Head of Cash Management at BNP Paribas, said: “This market recognition reflects our continued investments in IT over the past years within Cash Management and the work we have been doing to bring quality solutions to our clients across the continent.”
BNP Paribas’ “One Bank for Corporates” set-up plays a key role in reaching the leadership position in this survey. It offers its corporate clients seamless European and international banking services. With over 220 business centres around the world and more than 1,700 dedicated relationship managers this unique network today has over 7,000 clients and remains a key priority for 2015.
Greenwich Associates conducted 3,055 interviews for the European Corporate Banking survey with financial officers (e.g., CFOs, finance directors and treasurers) at corporates and financial institutions with sales exceeding €500m and 327 interviews for the European Trade Finance survey.
 Top-tier companies include those with revenue and/or market capital in excess of €2.0 billion and larger foreign subsidiaries
BNP Paribas has a presence in 75 countries with more than 180,000 employees, including 140,000 in Europe. It ranks highly in its two core activities: Retail Banking & Services (comprised of Domestic Markets and International Financial Services) and Corporate & Institutional Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.