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BNP Paribas is backing the International Tennis Federation's “Heart Campaign” at the final of the Fed Cup by BNP Paribas

  • 02.11.2009
The 2009 final of the Fed Cup by BNP Paribas will be contested by Italy and the United States on 7–8 November at the Circolo del Tennis ‘Rocco Polimeni' in Reggio Calabria. The weekend sees the launch of the “Heart Campaign”, initiated by the International Tennis Federation, and jointly financed by BNP Paribas.

The “Heart Campaign” will recognise the player who, through her team spirit, fair play and commitment to the competition, best represents the ‘Spirit of the Fed Cup' during the weekend of the final. The 2009 winner, pre-selected by an online public vote via the Fed Cup by BNP Paribas website (, will receive a cheque for $5,000, financed jointly by the ITF and BNP Paribas. She will donate the sum to her chosen charity. The “Heart Campaign” will be awarded again during the 2010 competition.

Antoine Sire, BNP Paribas Head of Brand, Communication and Quality, said: “By supporting this initiative, which combines social engagement with the promotion of women's tennis, we remain committed to our active partnership policy that has united BNP Paribas and the Fed Cup since 2005.”

Francesco Ricci Bitti, ITF President declared: "The Heart Campaign celebrates the players who play with uncommon courage and skill, whose efforts are often unsung but are intrinsic to the success of their teams. The ITF is very pleased to recognise the contributions of these players and to be joined in this effort by BNP Paribas, title sponsor of Fed Cup by BNP Paribas, whose support of tennis around the world is unparalleled."

The Fed Cup by BNP Paribas is contested by 75 nations from every continent. It is a unique opportunity for BNP Paribas to reach out to its customers and to showcase its activities in territories where the Group has a significant presence. BNP Paribas enjoys a strong presence in both Italy and the United States, where it employs over 19,000 and 15,000 people respectively in its three core businesses: Retail Banking, Corporate & Investment Banking and Investment Solutions. Following the acquisition of BNL in 2006, Italy is now one of the four domestic markets of the Group's European Retail Banking business. The Group is also active in retail banking in the United States through the BancWest network.

BNP Paribas and tennis
For more than 36 years, BNP Paribas has been actively involved in tennis sponsorship, both locally and internationally, for professionals, families, schools and the community.
Gradually, BNP Paribas has become the world's number 1 tennis sponsor : official global sponsor of Roland Garros since 1973, sponsor of the Davis Cup since 2001, of the Fed Cup since 2005 and of the BNP Paribas Masters since 1986, the Bank of the West Classic in California since 1991, the Monte Carlo Masters Series since 2005, the Internazionali BNL d'Italia in Rome since 2006, as well as being actively involved in other international competitions (the Marseille Open 13, the Strasbourg Open, the Lyon Grand Prix de tennis, etc.). In 2009, BNP Paribas extended its involvement in tennis by becoming the sponsor of the BNP Paribas Open in Indian Wells, the Grand Prix Hassan II in Casablanca. BNP Paribas has become the Official Partner of international Wheelchair Tennis. BNP Paribas is also involved in more than 550 tournaments locally in France, including the BNP Paribas family trophy, various training programmes set up by the French Tennis Federation and Yannick Noah's “Fête le Mur” association.

About BNP Paribas
BNP Paribas ( is one of the 6 strongest banks in the world according to Standard & Poor's*. With a presence in 85 countries and more than 205,000 employees, 165,200 of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds key positions in its three activities: Retail banking, Investment Solutions and Corporate & Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
* Within its peer group
Press contact(s)
BNP Paribas Press Contacts
Nicolas Duplaix - +33 (0)1 40 14 70 99 - +33 (0)6 99 84 55 39 / nicolas.duplaix [at] bnpparibas (dot) com
Elodie Verbeke - +33 (0)1 57 43 74 57 - +33 (0)6 32 30 03 96 / elodie.verbeke [at] bnpparibas (dot) com