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BNP Paribas Assurance links corporate website with social networks via Facebook Connect

  • 04.01.2010

- Facebook Connect interfaces with BNP Paribas Assurance “Sustainable Development” section using groundbreaking technology.
- Innovative functionality heightens visibility of BNP Paribas Assurance brand on the Web, especially across social networks.
- website evolves into full-fledged information portal.

BNP Paribas Assurance, the Life and Property & Casualty insurance unit of BNP Paribas, has launched new versions of its corporate websites: and

BNP Paribas Assurance interfaces new “Sustainable Development” section with Facebook Connect

The new site reflects the international scope, robust foundations, strategy and vision of BNP Paribas Assurance, along with its corporate citizenship commitments. The new “Sustainable Development” section of the corporate website has been enriched by integrating Facebook Connect technology.

This is the first time Facebook Connect has been integrated on a corporate website in France. Introduced in November 2008, Facebook Connect enables the creation of collaborative platforms on websites.

In addition to access to corporate information, visitors to the site can communicate and share opinions related to sustainable development issues, both with one another and with BNP Paribas Assurance.

This technology enables discussions and exchanges of opinions on the subject via the Facebook social network too.

BNP Paribas Assurance has taken this initiative to heighten awareness of its Corporate Social Responsibility (CSR) commitments while at the same time boosting brand recognition on the Web. The company has pursued an active CSR policy since 2006.

Facebook is the world's largest social networking website, with 350 million¹ active users worldwide, including over 12 million² in France. This innovation means that they can all connect to the BNP Paribas Assurance via Facebook Connect. transformed into complete information portal

Cardif, the insurance unit of BNP Paribas Assurance and the brand for savings and protection solutions marketed via multiple channels in France and other countries, has completed a major revamp of its website.

The website has been redesigned as a comprehensive information portal. The site contains an explanation of its businesses and clearly and quickly redirects visitors to the sites of international subsidiaries, based on the information they request.

The new site is emblematic of the company's commitments—expressed in the baseline “Ensuring your trust”—as well as its international dimension.

1> Source : Facebook (December 2009)
2> Source: Facebook (September 2009)

About BNP Paribas Assurance
BNP Paribas Assurance ( is the Life and Property & Casualty insurance arm of BNP Paribas. It develops and markets products and services under two commercial brands. Products distributed through the BNP Paribas retail branch network in France are branded BNP Paribas. Those distributed by other channels in France and in international markets are branded Cardif.
BNP Paribas Assurance is the world leader in creditor insurance and the fourth-largest life insurance company in France. Its life and non-life insurance units have received an AA rating from Standard & Poor's.
BNP Paribas Assurance is actively committed to exemplary Corporate Social Responsibility. It has adopted a Socially Responsible Investment program, encourages diversity throughout the enterprise (earning the "Equality at Work" label in France) and supports local economic development in the markets where it operates. BNP Paribas Assurance is equally committed to environmental responsibility, targeting a 10-percent reduction in the company's carbon emissions by 2010.
It had gross written premiums of 16.1 billion euros in 2008. Its activities are geographically diversified with strong positions in Europe, Asia, Latin America.
BNP Paribas Assurance generated 42% of its 2008 gross written premiums outside the BNP Paribas group and 37% of gross written premiums outside France. It counts 8,000 employees, 70% of them outside France.
Press contact(s)
Press contacts:

Adeline Jacques Tel. : (33) 1 41 42 65 61 adeline.jacques [at] bnpparibas (dot) com
Sophie Le Blévec Tel. : (33) 1 41 42 69 56 sophie.s.leblevec [at] bnpparibas (dot) com