BNP Paribas has appointed Alessandro Promutico as Chief Executive Officer of L’Atelier BNP Paribas in San Francisco, effective 1st September. He succeeds Nathalie Doré, who, having driven the development of L’Atelier BNP Paribas in San Francisco over the past three years, has now taken up the post of Chief Digital & Acceleration Officer at the Group’s insurance subsidiary, BNP Paribas Cardif. Alessandro Promutico will report to Louis Treussard, CEO of L’Atelier BNP Paribas. He will be supported in his role by Matthieu Soulé, Head of Consulting at L’Atelier BNP Paribas in San Francisco, who is appointed Deputy CEO, while also remaining in charge of the consulting activities for North America.
As CEO, Alessandro Promutico’s mission will be to ensure the continued growth of L’Atelier BNP Paribas in North America. L’Atelier BNP Paribas, which recently celebrated in San Francisco its 10th anniversary as a strategic observatory of new trends in Silicon Valley, advises and supports BNP Paribas and its clients in their digital transformation. L’Atelier BNP Paribas in San Francisco has also set up, in partnership with BNP Paribas US subsidiary Bank of the West, the Finlab, an innovation acceleration initiative designed to identify and apply the best innovations in key areas such as cash management and payment solutions.
An Italian citizen, Alessandro Promutico has some 15 years’ experience in the banking and financial sector. In his early career, he worked as an analyst at several major financial sector and consultancy firms, including PwC, J.P. Morgan and Roland Berger. In 2008, he joined BNP Paribas as Marketing Manager of IFS for BNL, the Group’s Italian subsidiary, before being appointed in 2010 Head of Marketing within the Global Marketing Department of the Group’s insurance subsidiary BNP Paribas Cardif. A tech – notably Fintech – expert, Alessandro Promutico has served since 2015 as Senior Strategy Analyst at L’Atelier BNP Paribas in Paris. He graduated in Business & Economics from both the University of Rome and Liverpool John Moores University, and holds an MBA from the IE/Wharton Business School. He also graduated in Experience Design from the Hyper Island school.
Based in Paris, San Francisco and Shanghai, L’Atelier BNP Paribas is an innovation prospection company that advises and supports the Group and its clients in their digital transformation. With a base in three major geographical areas for innovation – Europe, North America and Asia – L’Atelier BNP Paribas carries out forward-looking analysis and assists the BNP Paribas Group and its clients in their digital and innovation strategy. As part of its open innovation approach, L’Atelier BNP Paribas has created an Acceleration hub, which brings together innovative entrepreneurs and large companies to accelerate the development of their common projects.
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 74 countries, with more than 192,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the European leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.