Its skills in design and development enable Gotham to support and advise companies on their total multimedia strategy.
BNP Paribas is continuing its expansion in new technologies with the announcement of the creation of Gotham, its 3rd generation Internet agency.
Gotham is specialized in the design and production of dynamic sites, and it identifies its mission as meeting the total needs of companies that are channelling their communication strategy towards new technologies. Using its considerable skills in the fields of technical development and graphic design, Gotham offers a comprehensive solution that brings together technical expertise, graphic design and core advice in communication and marketing.
Offering much more than pure site design, Gotham acts as a real "partner" to companies in their multimedia projects. Its expertise in Internet activities and the broad skills base of its staff enable it to deal with all types of Internet problems, whether they concern e-business, B2B, B2C, C2C, Intranet or Extranet.
The methodology developed and applied by Gotham is based on two skills centres: dynamic content publishing and graphic arts. Its strategy is integrated in a quality approach and enables it to handle multimedia projects from the analysis stage, through design and layout to the operational and support stages.
Its multi-skilled technical team (database administrators and designers, application server specialists, experts in development and programming languages, etc.) is responsible for the technical development of applications. The team is dedicated to multi-environment development and dynamic content publishing, focusing on technical and functional analysis, practical application of the technical options, and their integration with the internal information system.
This can take the shape of developing interconnections between a company's databases and its Internet site, for example, or setting up secure access and payment systems, projects to put commercial information online, creating made-to-measure interactive tools, or integrating services such as mailboxes, discussion forums, etc.
Gotham's design studio is made up of artistic directors, graphic designers and computer graphics designers who are specialists in 3D and Flash, and it supports and advises companies on their total online and offline communication strategy - the concept of a site's graphic structure and "navigability", its design, ergonomics, brand positioning, sound and animation, etc. The design studio ensures the site's overall graphic coherence.
But Gotham is more than just a site designer and image creator - it is involved in all the strategic aspects of the life of the site, from the customer brief to the site's visibility through its referencing, and even the analysis of traffic and the behaviour of site visitors.
"On leaving a company's Internet site after a look round it, websurfers should have a positive impression of professionalism, even if they are not necessarily able to analyse the reasons for it: a short search time for the search engines to find the site, graphic quality, the general ergonomics of the site, and of course response time... these are all elements that reflect on the quality of the site and hence the professionalism of its brand." says Thierry Luyer, Gotham's Chairman and CEO.
The Gotham Company, run by Thierry Luyer and Patrice Jarry, its General Manager, currently has a staff of over 15, and it intends to take on more very soon.
Gotham is a subsidiary of Arius, a specialized rental company and an IT equipment management company within the Specialized Corporate Financial Services division of BNP Paribas.
The aim is to expand and develop Gotham's offer for external customers, as well as meeting the needs of BNP Paribas and its subsidiaries in the new technologies. One example of this is the close partnership that has already been set up between Gotham and Business Village, with Gotham acting as the special technical operator for Business Village in community portal development.