These appointments encompass two key businesses within the Group and the central Media Relations & Content Management department.
Carine Lauru, previously Head of Media Relations & Content Management for the BNP Paribas Group, is appointed to BNP Paribas Cardif as Head of Communications.
Carine is replacing Sally Guilbert, who has been appointed Head of Communications at BNP Paribas Personal Finance.
Julia Boyce, currently Global Head of Media Relations for the Group, is taking over from Carine Lauru as Group Head of Media Relations & Content Management.
Carine Lauru is appointed Head of Communications and Secretary to the Executive Committee of BNP Paribas Cardif, a worldwide specialist in personal insurance which employs 10,000 staff1 and has an annual turnover of €28 billion. She reports to Renaud Dumora, the Chief Executive Officer of BNP Paribas Cardif. Given her wide international experience, her in-depth knowledge of the news agenda and management posts she has previously occupied in the communications field, Carine is well-placed to assist the ongoing transformation of BNP Paribas Cardif and to accompany its ambitions of strengthening its partnership culture and building the insurance business of tomorrow.
After graduating from the Neoma Business School at Rouen in 1998, Carine Lauru joined BNP Paribas that same year and has pursued her entire career to date at the Group. Starting in the French Retail Banking network where she held both marketing and wealth management positions, Carine moved in 2002 to the Group Communications Department, where she became Head of the Group’s Press Service. Appointed Head of Group Internal Communications in 2007 and Head of Group Internal & External Information in 2009. She subsequently established in 2014 and lead until this year the Media Relations and Content Management department, where she developed a Social Media strategy and gave new impetus to the Group’s institutional communications.
In July, Sally Guilbert, former Head of Communications at BNP Paribas Cardif, joined the Executive Committee of BNP Paribas Personal Finance, the European leader in personal credit, as Head of Brand, Communications & Advertising. She replaces Marianne Huvé-Allard, appointed in April as Head of Brand & Communications at BNP Paribas Investment Partners. Sally’s wide experience in the fields of Communications and Business Development will enable her to accompany the strategic plan of BNP Paribas Personal Finance and its digital transformation.
With a diploma in Graphic Arts and Advertising, Sally Guilbert possesses a wide multi-disciplinary experience in all aspects of the communications field. A major part of Sally’s career has been spent at the BNP Paribas Group, which she joined in 2002. In 2010, she was appointed Head of Communications at BNP Paribas Cardif, having previously served as Head of Business Development at the Group’s online banking and brokerage specialist Consors. Prior to joining the Group, Sally worked in a number of communications management posts at various companies, including Gan-Groupama, Sopexa and Peintures Avi.
Julia Boyce is appointed BNP Paribas Group Head of Media Relations & Content Management and a member of the Executive Committee of the Group Communications Function, reporting to Bertrand Cizeau, the Head of Group Communications. Julia’s experience in the field of communications, her international background and her excellent knowledge of the Group’s businesses and geographies equip her ideally to assist the Group in promoting its strategy and developing its image.
Julia has an MBA (Executive) degree from the Australian School of Business at the University of NSW in Australia. She gained experience in communications and press relations at various international firms in Australia and the UK and then joined BNP Paribas in 2007 in Australia where she was Head of Communications for BNP Paribas Australia and New Zealand. She then moved to the BNP Paribas Group’s Media Relations team in 2011, becoming Global Head of Media Relations in 2014.
Commenting on these strategic intra-Group moves, Bertrand Cizeau, BNP Paribas Head of Group Communications, said: "I have total confidence in the ability of Carine, Sally and Julia to meet the rich challenges in each of their roles in the context of the profound changes occurring in the banking industry and communications industry. I wish all three of them every success in their respective new posts!"
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.
About BNP Paribas Cardif
BNP Paribas Cardif creates innovative savings and insurance solutions designed for performance in a world shaped by the emergence of new uses and lifestyles.
A subsidiary of BNP Paribas, the company has a unique business model anchored in partnerships.
BNP Paribas Cardif co-creates solutions with distributors in a variety of sectors, who then market the products to their customers.
BNP Paribas Cardif has become a recognized global specialist in personal insurance, serving 90 million clients in 36 countries with strong positions in three regions – Europe, Asia and Latin America.
With nearly 10,000 employees, BNP Paribas Cardif had gross written premiums of €28 billion in 2015, 59% of which was generated outside France.
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About BNP Paribas Personal Finance
BNP Paribas Personal Finance is the leader in France and in Europe for personal loans via its activities in consumer credit and mortgage lending. A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance has nearly 20,000 employees and operates in about 30 countries.
Under brands including Cetelem, Findomestic, Cofinoga and AlphaCredit, the company offers a full range of personal credit products at points of sale and car dealerships and directly to consumers through its customer relations centres and Internet. BNP Paribas Personal Finance has added an insurance and savings offer for its clients in Bulgaria, France, Germany, and Italy.
BNP Paribas Personal Finance has developed an active partnership strategy with retailers, manufacturers and automotive retailers, web merchants and financial institutions (banks and insurance companies), based on its experience with marketing credit offers and integrated services tailored to partners’ business and commercial objectives. It is also a leading player in the field of responsible lending and financial education.
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 Headcount of legal entities managed by BNP Paribas Cardif: nearly 8,000 employees